Facebook Dumps “Dislike” Button, Reveals Emoji “Reactions” Instead

Last month, Facebook’s CEO Mark Zuckerberg addressed what users have been chasing for years – announcing that team FB were in the process of working on a “dislike” button for facebook posts and statuses. 

‘Course, turns out the simplest addition to a social network can’t and won’t be done – as the prospect of a “dislike” button has been dumped today – replaced instead by emoji “reactions”. 

Jk. Facebook’s Reactions are cute AF. 

Facebook’s Chief Product Officer Chris Cox unveiled the news in the early hours of this morning, announcing that a string of reactionary, moving emojis will soon join the humble, failsafe .

“As you can see, it’s not a “dislike” button, though we hope it addresses the spirit of this request more broadly,” Cox writes, before a video unveils the new reactions that could solve the problem of wanting to show support for a certain status, but needing to steer away from associating a “like” with it, when a positive emotion doesn’t cut it – or, as Zuck put it: “Not every moment is a good moment, and sometimes you just want a way to express empathy.”

The new lil dues/spectrum of your emotions soon available will be:


Testing for Facebook Reactions begins today only in Spain and Ireland, [angry reaction], and there’s no timeframe yet on when the feature will be released worldwide, other than “soon”. 

Today we’re launching a pilot test of Reactions — a more expressive Like button. As you can see, it’s not a “dislike”…

Posted by Chris Cox on Thursday, 8 October 2015

via ABC.