Dust Off Your Juicy Couture Tracksuit, Because Museums Want That Shit Now

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Published

November 16, 2015

It is an INDISPUTABLE FACT* that Juicy Couture was to 2004 what Balmain is to 2015, I.E. ~THE~ brand of the stars.

Well, despite closing its doors last year, Juicy is finally getting the true shine that it deserves – the iconic 2004-era Juicy tracksuit is going to be a part of a new museum exhibition, opening next year in London‘s Victoria and Albert Museum.

The exhibit, called Undressed: A Brief History of Underwear, will open in April next year and aims to tell “the story of underwear”, despite the fact that the iconic tracksuit is closer to ~activewear~ than underwear.

To celebrate, here’s the walk down memory lane you’ve been waiting for: A collection of the Juicy tracksuit’s most historic moments.

Undisputed Queen of Juicy, Paris Hilton, was seen almost exclusively in Juicy from 2001 – 2008, and tbh, it was a look.

Paris’ then-BFF and Simple Life co-star Nicole Richie was also all about Juicy in the days before she hooked up with transformative stylist Rachel Zoe.

LiLo was so into Juicy she wore it on a red carpet with her best skinny scarf.

Pop princess and then-Newlywed Jessica Simpson may not have known the difference between chicken and fish, but she knew that Juicy made for comfortable AF travelwear.

Pre-twerk Miley was all about keeping it super caszjh in Juicy.

Fashion designer and former Spice Girl Victoria Beckham was all about staying comfortable, but also keeping in touch with people, so she clipped her phone to her trackies, thus creating this stylish look.

J-Lo-from-the-block rocked Juicy in the music video for “I’m Real (Remix)” with Ja Rule.

Jessica Alba was a gal-on-the-go in Juicy sweats.

Beyonce’s 2004 essentials included Juicy.

And Nicki was happy to be snapped in her best Couture:

Then-closet organiser and former BFF of Paris Hilton, Kimmi kept up with the trends while remaining totally chill in Juicy.

And her younger sisters Kendall and Kylie Jenner followed suit.

Desperate Housewife Eva Longoria stayed stylish on-set in Juicy.

Our favourite on-screen ~cool moms~, The O.C‘s Julie Cooper, and Mean Girls‘ Mrs. George lived for a Juicy tracksuit.

And finally, Britney Spears loved her Juicy so much that she dressed her entire bridal party in it for her iconic 2004 nuptials to K-Fed, and it led to one of the most 2004 photos of all time.