Perhaps heeding the patriotic call of duty to cater any and all events taking place over the next few days with cylindrical meat-and-seven-veg tube socks, sales of Chiko Rolls are forecast to skyrocket this Australia Day long weekend in an unprecedented spike in sales volume from, I dunno, maybe a few thousand individual units to 352,000 individual, iconic meat sticks.
Slowly rolling back from the brink of extinction – wherein late last year the death knell of the fried snack began to ring out with the threatened closure of two NSW factories – the #humblest fried foodstuff has this year returned with triumphal (expectant) sales figures worth walking to the shops for, like the following: 352,000 Chiko Rolls are expected to be bought this week in anticipation of Australia Day. That’s 88,000 packs of individually-handcrafted crafted, artisan Chiko Rolls – a 22% increase in your everyday Chiko Roll transactions, and one that apparently correlates with other holidays where the occasion calls for chicken salty ambiguity; like Christmas, Easter or Friday.
A four pack of half-price, frozen Chiko Rolls from Coles will set you back $2.49 until the end of the long weekend. You know what to do.
