Doritos is one snack brand that knows how to keep its chips up.
The dudes have been running their Superbowl ad competition (now called ‘Crash The Superbowl’) for six years, which invites members of the public to create thirty second ad spots to compete for the honour of having their work aired during the most expensive hour and a half of television on Earth. Each year the calibre gets better and better, especially given that they’re now paying the winner a cool million dollars and giving them the chance to work on the next Michael Bay film (probably another Transformers, let’s be honest.) You can check out the five finalists over here, but we’ve included our favourite one below.
via Mashable
