Okay, okay, hold yr outrage horses: you may have heard that Cards Against Humanity have released a new game, ‘Cards Against Humanity: For Her‘.
It is hot pink, costs an extra $5, bumping it up to a bank-breakin’ $35, and is otherwise exactly the same as the original.
????Say hi to Cards Against Humanity for Her. It’s exactly the same as the original game, but it’s pink & costs more: https://t.co/OfkED24811
— CardsAgainstHumanity (@CAH) July 11, 2017
Following in the footsteps of BIC‘s ‘For Her’ range of more-expensive-because-they’re-pink ballpoint pens, Cards Against Humanity are looking to cash in on the lucrative lady-market too.
In the words of community director, Jenn Bane:
“We crunched the numbers, and to our surprise, we found that women buy more than 50 percent of games.“We decided that hey, it’s 2017, it’s time for women to have a spot at the table, and nevertheless, she persisted. That’s why we made Cards Against Humanity for Her. It’s trendy, stylish, and easy to understand. And it’s pink.“Women love the colour pink.”
The pack is clearly a piss-take of the wildly stupid ways companies gender products, and they’re doing it in order to raise funds for EMILY’s List, an activist group devoted to helping pro-choice Democratic women get elected in the US.
The issues raised by EMILY’s List feel extra important rn considering the sustained attack on reproductive rights and organisations like Planned Parenthood by the Republican party.
Thanks @CAH! We’re gonna have some fun with this…
I drink to forget __.
1) The pay gap
2) Anti-choice legislation
3) NYT push alerts https://t.co/oujWIMJonl— EMILY’s List (@emilyslist) July 11, 2017
They’re also selling two new expansions for $6 bucks each: the Period Pack, with 30 “absorbent” and “lightly scented” new cards “written while we were all on our periods“; and the Weed Pack of 30 Mary Jane-themed cards, raising funds for the Marijuana Policy Project.
They’ve actually already managed to raise almost $64K for the group dedicated to reforming US weed laws since they dropped the range earlier today.
You might be surprised but Cards Against Humanity have a pretty solid reputation for raising money for worthy causes:
- The Sci-Fi Pack, written with writers like fantasy author Pat Rothfuss, has so far sent $105K to geek-centred humanitarian non-profit Worldbuilders.
- The Science Pack funded a Science Ambassador Scholarship for women in STEM, all up raising almost $1.5 million.
- The World Wide Web Pack, written with a bunch of nerds on Reddit, made $555K for digital rights group the Electronic Frontier Foundation.
- The Design Pack of white cards illustrated by famed graphic designers made almost $670K for Chicago Design Museum.
- And their annual holiday packs have given money to Wikipedia‘s Wikimedia Foundation, DonorsChoose.org, where money goes directly into public school classrooms, and open accountable government advocates the Sunlight Foundation.
And you can still buy these packs, and those $$$ will still go to all those charities.
So it’s actually pretty nifty, and tbh I would probably buy it, so long as it is still possible to make this joke:
Source: Business Insider.
Photo: Cards Against Humanity.
