Their magnificent, life-affirming McWhopper idea might have copped the cold fist of rejection thanks to an all-time top five douche chill from McDonald’s, but – bless their little hearts – that has not dampened Burger King‘s thirst for peace and unity through the glory of sandwiched meat one little bit.
“An open letter from Burger King to Denny’s, Wayback Burgers, Krystal, Giraffas, and McDonald’s.Good afternoon, all.As you’re aware, we recently reached out to our fellow restauranteurs at McDonald’s, proposing we join forces to raise awareness of Peace Day, September 21. Although they have’t yet agreed to come on-board, our original proposal still stands. McDonald’s, please take your time. We’re totally at peace with that.Meanwhile, an incredible thing has happened. We’ve received a significant number of unexpected responses from other restaurants, large and small, each expressing an appetite for peace and enthusiasm to help spread the Peace One Day message.Naturally, peace is all-inclusive and open to all. So Denny’s, Wayback Burgers, Krystal, and Giraffas, we’d like to build on your individual proposals to collaborate on Peace Day, September 21, 2015. Our idea would be that we all come together to create a burger that combines a key ingredient from each of our signature sandwiches.The Peace Day Burger.We already have a pop-up restaurant under construction, so all we need from you guys is a simple “yes” plus your cooperation and a donation to Peace One Day. Let’s keep the conversation alive and create burger merger to remember on Peace Day, September 21, 2015.Talk soon,Burger King.”
It’s either a wonderful gesture that eschews traditional capitalist dogma in favour of promoting human unity, or a beyond genius marketing plan that’s taking us all one-step closer to a real-life Epic Meal Time eatery.