Their magnificent, life-affirming McWhopper idea might have copped the cold fist of rejection thanks to an all-time top five douche chill from McDonald’s, but – bless their little hearts – that has not dampened Burger King‘s thirst for peace and unity through the glory of sandwiched meat one little bit.
The US-based fast food chain is hell bent on getting on board with the UN sanctioned Peace Day – which is set to take place on September 21st. And their plans to promote the day through a special pop-up restaurant somewhere near Atlanta are moving ahead full steam.
But what’s interesting, as it turns out, is that Maccas loss is literally every other fast food restaurant‘s gain.
Following Maccas spectacular – and decidedly dickish – binning of BK’s proposal for a Big Mac/Whopper-hybrid, a whole bunch of other fast food chains have stepped forward to volunteer their own signature dishes as tribute.
Denny’s, Wayback Burgers, Krystal, and Giraffas (which is a chain of stores from freakin’ BRAZIL) have all put their hands up to help out, and today Burger King unveiled their grand plan.
A key ingredient from each chain’s signature dish, smashed together in one mind-boggling, artery shaking, stomach-rumbling dish.
THE PEACE DAY BURGER.
Being the kind souls that they are, they even left the door open for McDonald’s to jump on board, should they change their minds.
It looks like we’re going to need a bigger table. #PeaceDayBurger http://bit.ly/Peace-Burger
Posted by Burger King on Tuesday, 1 September 2015
In full, the letter reads thusly:
“An open letter from Burger King to Denny’s, Wayback Burgers, Krystal, Giraffas, and McDonald’s.Good afternoon, all.As you’re aware, we recently reached out to our fellow restauranteurs at McDonald’s, proposing we join forces to raise awareness of Peace Day, September 21. Although they have’t yet agreed to come on-board, our original proposal still stands. McDonald’s, please take your time. We’re totally at peace with that.Meanwhile, an incredible thing has happened. We’ve received a significant number of unexpected responses from other restaurants, large and small, each expressing an appetite for peace and enthusiasm to help spread the Peace One Day message.Naturally, peace is all-inclusive and open to all. So Denny’s, Wayback Burgers, Krystal, and Giraffas, we’d like to build on your individual proposals to collaborate on Peace Day, September 21, 2015. Our idea would be that we all come together to create a burger that combines a key ingredient from each of our signature sandwiches.The Peace Day Burger.We already have a pop-up restaurant under construction, so all we need from you guys is a simple “yes” plus your cooperation and a donation to Peace One Day. Let’s keep the conversation alive and create burger merger to remember on Peace Day, September 21, 2015.Talk soon,Burger King.”
It’s either a wonderful gesture that eschews traditional capitalist dogma in favour of promoting human unity, or a beyond genius marketing plan that’s taking us all one-step closer to a real-life Epic Meal Time eatery.
Either way, we’re absolutely on board.
Photo via Facebook.
via Uproxx.
