You might recall last week that we pointed out the fact that the Internet loves itself an open form with no restrictions, and that beloved slingers of fruity goodness Boost Juice had kinda, sorta missed that memo completely.
So when they fired up their What’s Your Name? game again, and asked people to post their names into a minisite, the Internet went boontah on it and filled it with a whole mess of See You Next Tuesdays.
Cue, intensified collar pulling.
Boost actually reached out to us to sheepishly claim it, with Christian McGilloway – the company’s head of digital – stating: “Who would have thought that the internet was full of cheeky, subversive people who want to outsmart us. Not us – obviously. Clearly we were living in our little Boost bubble.“
They since implemented a word filter to keep all the nasty’s out, but have cheekily owned the error in revealing the first batch of What’s Your Name winners.
So for today, free drinks can be acquired by all those named Jessica, Jamie…
…and CLINT.
If your name is Jamie, Jessica or Clint then head in store TODAY for your FREE BOOST! #BOSSTWYNG Check FB for T&Cs pic.twitter.com/z7pTLftkDi
— Boost Juice (@boostjuiceoz) September 13, 2015
What you did there.
We see it.
Well played, Boost. Well played indeed.
