It might have been common knowledge for, oh we dunno, forever, but a new study has confirmed that women may be paying up to 7% more over their lifetime on everyday stuff that’s otherwise identical to the gear their male counterparts buy. How’s that for some friendly info, right before Chrissy?
The price difference on clothes, toiletries, and even things so devoid of gendered context like pens and calculators has been called out by the study from the New York City Department of Consumer Affairs, and their Aussie counterparts at Choice have had a crack at the so-called ‘Pink Tax’ too.
They told the ABC “big brands and retailers try all manner of tricks to get consumers to pay a premium unnecessarily… it’s important to look past the neatly massaged messages on the pack to determine what you’re actually getting for your money.”
Choice’s advice for women looking to stop getting conned by needlessly expensive stuff? Shop in the men’s section.