CEO of the world’s most valuable, powerful, misguided hype-inducing company, Tim Cook, has issued a statement on the Apple website publicly apologising for the company’s error-plagued new mobile maps app, the aptly titled Maps. (“More like Craps,” me to my iPhone app yesterday.)
In the letter, Cook writes, “At Apple, we strive to make world-class products that deliver the best experience possible to our customers. With the launch of our new Maps last week, we fell short on this commitment. We are extremely sorry for the frustration this has caused our customers and we are doing everything we can to make Maps better.
Everything we do at Apple is aimed at making our products the best in the world. We know that you expect that from us, and we will keep working non-stop until Maps lives up to the same incredibly high standard.”
Apple updated its iOS 6 operating system last week to coincide with the launch of the iPhone 5, replacing competitor Google’s maps app with Apple’s own fledging service, which featured all new improvements like fewer details, really bad public transport information, missing emergency services, directions issued by a cartographically incompetent animal (let’s say like a blind baby Slow Loris), missing landmarks and warped images straight out of the Sim City Natural Disaster Handbook.
In the letter, Cook also encouraged Apple customers to try alternative map apps from technology rivals like Google, Microsoft and Nokia while they work on improving Maps; which is funny because Apple do not like to share (see: Samsung).
You can read the rest of Cook’s letter here. The gist of it is that he’s very sorry for wasting your time and for you having to see him in the morning without his make up on, looking hungover as sin and reeking of smartphone halitosis; hoping all the while you’ll just roll over and still leave all your cash on the nightstand.
via Bits/NY Times