Independent Australian designer Joshua Mullane dropped his debut collection PSEUDO today with a guerilla-style runway show at Sydney Fashion Week.
The high-fashion gatecrash at the Opera House featured a bunch of diverse Australian models including Imogen Anthony, trans model Gemma Cowling and plus-size model Jessica Vander Leahy.
Speaking about the unconventional choice of debut, Mullane said:
“Obviously a fashion show is about creating hype for your brand but this was also a protest. Today was a statement about emerging artists in Australia who don’t have easy access to showcase their talent. To get a spot at fashion is extremely expensive and lot of great talent and art is lost. It’s a shame and doing this today was about disrupting that system.”
Check out clips of the event below, featuring a posse of extremely tall and beautiful people stomping coolly around the Opera House, forming a makeshift runway and being ushered away by heavily-accented security guards.
How the rest of the Sydney fashion industry will respond to their big day being crashed remains to be seen.