HOT TAKE: Some people are still utterly petrified – to their very core – of the idea of two people of the same sex macking on. That they can do so as part of a loving, caring, mutually beneficial romantic relationship freaks them the fuck out even more.
“I wouldn’t let my young children watch a show with homosexual couples on it, but how am I supposed to censor advertisements? It is totally inappropriate and it pushes someone else’s accepted values on to my family. As a Christian do I have to keep the television turned off?”
A bunch of other people had red hot issues with the idea of two red hot blokes going a red hot snog (gross), as well as the depiction of a woman breastfeeding (filth).
“The Board considered that the image of the woman feeding her baby is very brief and is a depiction that does not expose the woman’s nipple or any nudity and is a modest and realistic depiction of how women feed their babies. Some members of the community might be uncomfortable with images of men kissing men, or women kissing women, but (the board) considered that the depictions of kissing in the advertisement are very brief and are not sexualised or shown to lead to any further intimacy.”
Medibank Private commended the board’s decision in a statement that asserted the ad was a reflection of their commitment to providing all Australians quality private health insurance, no matter what walk of life they come from.
“Our decision to include same sex couples in our advertising stems from the fact that we have been providing health insurance to the Australian population for over 39 years, and do not exclude anyone based on their sexual orientation.”
As for the people who complained, we assume they’ll simply move onto trying to bury whichever totally normal thing makes them uncomfortable next.