Ad Board Smacks Down Complaints About Same-Sex Smoochin’ In Medibank Ad

HOT TAKE: Some people are still utterly petrified – to their very core – of the idea of two people of the same sex macking on. That they can do so as part of a loving, caring, mutually beneficial romantic relationship freaks them the fuck out even more.

Whilst you’re picking your jaw up off the floor from that stunning revelation, take some time to absorb this little nugget of good news.
A Medibank Private TV ad that began airing back in February apparently received a raft of complaints from concerned viewers. Why? Because it showed same-sex couples in a normal, positive, caring manner – portraying them as little more than some of the many, many families that make up this funny little country called Australia.
The ad looks a little something like this.

Nothing wrong with that, right? How could people possibly find fault with that?
But people did. Oh, lord. Did they ever find fault with it.
The Advertising Standards Bureau fielded a number of complaints from “concerned” citizens who, bless ’em, are only ever thinking of the children.
One, apparently, took umbrage with this absolute clear and flagrant affront to Christian values.

“I wouldn’t let my young children watch a show with homosexual couples on it, but how am I supposed to censor advertisements? It is totally inappropriate and it pushes someone else’s accepted values on to my family. As a Christian do I have to keep the television turned off?”


A bunch of other people had red hot issues with the idea of two red hot blokes going a red hot snog (gross), as well as the depiction of a woman breastfeeding (filth).

The good news for everyone who understand that love is for everyone and babies require food, is that the Advertising Standards Bureau looked at all the complaints and subsequently gave them a thorough smackdown.
The ASB rejected all complaints made against the ad, asserting that it is an accurate reflection of the “broad palette of Australian society.”

“The Board considered that the image of the woman feeding her baby is very brief and is a depiction that does not expose the woman’s nipple or any nudity and is a modest and realistic depiction of how women feed their babies. Some members of the community might be uncomfortable with images of men kissing men, or women kissing women, but (the board) considered that the depictions of kissing in the advertisement are very brief and are not sexualised or shown to lead to any further intimacy.”


Medibank Private commended the board’s decision in a statement that asserted the ad was a reflection of their commitment to providing all Australians quality private health insurance, no matter what walk of life they come from.


“Our decision to include same sex couples in our advertising stems from the fact that we have been providing health insurance to the Australian population for over 39 years, and do not exclude anyone based on their sexual orientation.”


As for the people who complained, we assume they’ll simply move onto trying to bury whichever totally normal thing makes them uncomfortable next.

Source: mUmBRELLA.

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