World First: Watch Yeasayer “Folk Hero Shtick” Vignette

Experimental pop Brooklyn dudes Yeasayer have collaborated with director Yoshi Sodeoko for an interactive marketing experiment. Together, they’ve created a series of fantastic audio/visual vignettes for each track on the band’s new album Fragrant World, out on August 17 via Secretly Canadian/Spunk Records. Each vignette was assigned to different countries around the world, and Pedestrian are thrilled to be premiering the one for single “Folk Hero Shtick” in Australia.

The rest of the vignettes, hidden on websites around the globe, will be accessible through a scavenger hunt that can be discovered via clues the band are dropping on Twitter and Facebook. You’ve got just 24 hours to find and watch them all. Take your marks. Get set…