
Rihanna, who is clearly just fucking with everyone at this point, was widely expected to drop her new album ‘Anti‘ as a Tidal exclusive on Black Friday in the U.S.
This did not happen, and instead, we got the below, cryptic teaser video, that shows her striding towards a mixing desk and gyrating all over it before mysterious, masked men appear behind her.
WHAT COULD IT ALL MEAN?
Earlier this week, Mic.com prematurely published a template for a write-up about Rih’s new album, which was aggregated to Yahoo and subsequently mocked across the internet.
Yahoo’s prematurely published Rihanna record review is a masterpiece of post-modern non-journalism. pic.twitter.com/eZl6TACjyi
— Ben Greenman (@bengreenman) November 27, 2015
It was billed by some sites as a review, although its writer Chris Riotta says that it was merely a breaking news piece, for the site to publish when (and if) Rih ever chooses to release release the damn album.
And as always, thanks for reading [even if it was a little early] ?????? pic.twitter.com/taEVkJ3jTr
— Chris Riotta (@chrisriotta) November 28, 2015