This Year’s Splendour In The Grass Wristbands Are From The Future

These aren’t your Dad’s Splendour In The Grass wristbands.

The tech-savvy minds behind the most progressive music event in the country have announced a futuristic new way to experience music festivals (and then tell all your friends about it), with the implementation of Australia-first identification technology designed to provide punters with the chance to swan around Splendour with a microchip embedded in their wristbands.

The technology used – advanced radio frequency identification or RFID tags – will be the first of its kind in the country but has previously been employed at international music events such as Coachella, Bonnaroo and Tomorrowland.

So then, what does it actually do? Shoot tasers at inconsiderate losers on other people’s shoulders? Provide a detailed road map on how exactly to escape the Tipi Forest? Tell you to put your shirt back on? From the press release: 

“Splendour will partner with technology pioneers Intellitix to transform the festival experience and launch a new era of festival accreditation in this country.
 
Standard wristbands will become a thing of the past as organisers of Splendour In the Grass adopt the latest in smart technology – wireless identification microchips.
 
Intellitix is the global leader in RFID for live events, and has developed the technology which provides fraud-proof, fast and secure access control systems, and a host of interactive possibilities for fans.

These high-functioning devices embedded in all Splendour wristbands will provide a direct hook-up to social media, if the punter chooses to opt in.
 
RFID wristband technology enables festival goers to instantly check in via Facebook, share festival experiences by updating their Facebook status and post live music updates at custom-built Live Click Stations around the festival site.
 
As an extension to the RFID experience, Deezer will also be delivering a first to market opportunity for Australian festival goers.  Deezer will be giving each registered RFID attendee the chance to relive their festival journey by delivering customised music content based around the artists they saw each day.  These playlists will be delivered directly to the attendee in an email and will be determined by the stages they check-in to. This will be the first time an Australian festival and streaming music service have developed content based around the individual experience of each attendee.  To opt-in, festival goers need to subscribe to Deezer for free or link their existing account during their RFID Registration to receive a tailored music profile.”

Ticket holders can register here for the wristband.

Welcome to the future, it’s pretty bloody great for telling your acquaintances about all the fun they’re not having.

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