The Presets to lend Are You the One? (Lifelike remix) to BMW.
BMW are onto it. Any company that brings Australia’s most forward thinking artists Jonathan Zawada and Australia’s most forward thinking musicians The Presets together on a marketing campaign has me wanting whatever they’re selling quicker then I can type the word cool.
J.Z. will be behind the helm directing the animated clip that will feature ‘Are You the One?’ and the BMW 1 series.
If either of the artist’s past work is anything to go by we should be gearing (pardon the pun) ourselves up for something pretty sweet especially if I had to tell you the Collider production house are in on it to.
BMW, hope to reach ‘successful, creative people under the age of 40’ who as The Presets put it “are into green energy and iPods and shit.”
