The artist formerly known as Jay-Z will now be known as Jay Z the rapper’s label has confirmed. Because the tech-beholden #newrules of the music industry dictates that superfluous punctuation is terrible for SEO reasons? I dunno. Billboard editor Joe Levy made the announcement on Twitter saying, “Breaking: Jay Z has dropped the hyphen from his name, according to his label. I am not kidding. (Wish I was.) Copy editors: take note.”
As Spin points out, Hova’s bizarro GOOP lifestyle portal is now billed as “JAY Z’s LIFE + TIMES”. He has also been billed as Jay Z on iTunes since Watch The Throne so maybe he’s been gunning for this for years now. Sorry we didn’t notice earlier.