The 1st Chapter Of DJ Khaled’s Book Is Here & It’s ‘The Secret’ But Baller

DJ Khaled’s a busy dude. Just a few days ago, he was Snapchatting the birth of his son; now, he’s released the first chapter of his upcoming book, The Keys. Also, yes, DJ Khaled has written a book, called The Keys.

Emblazoned in all caps, the chapter encourages readers eager to live their best life, but it’s not all positivity. The Miami mega-DJ and rap powerbroker wastes no time on outlining the infamous “they,” telling readers to excise negative influences ASAP:

“I’ve seen “they” out there and I’ve seen their evil. It makes “they” happy when you don’t prosper and “they” laugh at your plans to make yourself better and get ahead. 

The person who wants to distract you from your studies or your career with their drama? That’s a “they.” That’s a big “they.” But here’s a major key: as long as you stay away from “they,” you will prosper.”
What follows is a pretty brutal manifesto for success, as Khaled tells you to nuke negative influences from your life. Talk about his small circle (No New Friends, right?) suggests a distrust that’d come across as paranoid, if the fella wasn’t a legitimately huge player in the music scene.

Sure, it’s a lil’ too easy on the sycophants of this world, but when Khaled says “”they” don’t want you to do 360s on a jet ski. “They” don’t want you to have stars on the roof of your Rolls-Royce,” it’s hard not to get caught up in his gusto.

As always, even being near Khaled’s worldview is infections. When Khaled writes “prioritizing yourself isn’t a luxury, it’s a necessity,” effectively coating the concept of self-care in beautiful braggadocio, you’ll probably find yourself letting out a soft “hmm, tru.”
“You’re going to be so much better once you stay away from “they,” he writes. 
“You’ll feel like you’re living a whole new life, a life free of hate, doubt, envy, and trash vibes, and let me be the one to tell you that’s when you can start living.”
Look, we’re stoked on life just from the first chapter (which you can read right here), but if you’re about that mindset (and sick SeaDoo tricks) then you can pick up the whole book late next month.

#NOV22 pre order yours now at wethebeststore.com ?????????? #THEKEYS

A photo posted by DJ KHALED (@djkhaled) on


Source: Pitchfork / wethebeststore.
Photo: D Dupasupil / Getty.

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