Taylor’s ‘Reputation’ Is Now Streaming, If Y’all Were Too Cheap To Buy It

Taylor Swift‘s Reputation arrived last month, with the singer gleefully embracing her role as pop music’s reigning mean girl, taking super shady pot shots at Kanye (‘Look What You Made Me Do‘), her various ex-boyfriends (‘I Did Something Bad‘) and, erm, Kanye again (‘This Is Why We Can’t Have Nice Things‘).

Outside those couple of snarky moments, it’s still a T-Swift album through and through, with plenty of maddeningly catchy pop bangers to chuck on your summer playlist. If you never got around to listening to it and / or you were too cheap to purchase it, now’s your chance, as it has officially arrived on all the major streaming services.

Three weeks after its debut, Reputation is now available to listen to on SpotifyApple MusicGoogle PlayTidal and Pandora Premium. The decision to withhold it was a strategic one – the album sold two million copies worldwide in its first week of release, and in America, its sales were bigger than the rest of the Billboard 200 albums combined.

While that probably says something about the sad state of album sales in general, it also explains why Swift, who remains pretty canny with business matters, didn’t offer it up on the day of release. Now, several weeks later, she gets the added bonus of being in the headlines all over again, as well as a handy boost in the charts once streaming numbers are factored in.

Swift is not the first major artist to pull a maneuver like this – in its first week of release, Adele‘s blockbuster album 25 sold 3.38 million copies in the US alone, and she waited a full seven months before she finally put the whole thing on streaming services.

So here we are. You can stream Reputation in its entirety right now, or just go ahead and chuck ‘I Did Something Bad’ and ‘Getaway Car‘ on your playlist, both of which are entirely valid choices.

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