Well shit the bloody bed, after a prolonged period of teasing and hyping, Taylor Swift has unleashed her brand new single ME! unto the world this afternoon.

The single, which is available on all digital platforms right now, comes complete with a brand new music video, and features guest performer Brendon Urie of Panic! At The Disco, which continues Swift’s journey to fully embracing her inner emo kid.

The video immediately eschews the Reputation snake themes for a butterfly motif, and quite clearly reaches back to a more 1989 aesthetic, rocking a similar beat to Blank Space throughout the verses.

The tune represents Swift’s first new music since 2017’s Reputation album, and comes ahead of her seventh studio album which is expected to be released this year.

It’s expected that Swift will release details on the upcoming album in the coming days.

Until then: Pick this one apart at will, folks! It’s guaranteed to be a hit no matter what.