It must suck filming a scene in a multi-million dollar music video before identifying a flaw in one of your costumes, and a new behind-the-scenes clip from Taylor Swift’s Look What You Made Me Do shoot shows the singer regretting a subtle stylistic choice.
Discussing the ‘robbery’ scene of the clip, in which Swift and her posse steal cash from the homebrand ‘Stream Co.’, she finds a lil’ error with their cat masks: the ears don’t fold down enough to mimic her IRL kitty Olivia.
Here’s the video:
And here’s one of Swift cuddling with Olivia. You can see where the masks got it wrong, tbh.
If that addition had snuck in, it would have been one of many, many, many easter eggs tucked away, just waiting for fans to identify. Not so subtle: the whole Stream Co. thing itself, a barely-veiled reference at Swift’s long-running stoush with Spotify over streaming royalties.
Her catalogue only returned to Spotify, Tidal, Pandora, and Google Music in June, ostensibly in celebration of her record 1989 passing 10 million sales worldwide. Until that point, she’d argued that “everybody’s complaining about how music sales are shrinking, but nobody’s changing the way they’re doing things.
“They keep running towards streaming, which is, for the most part, what has been shrinking the numbers of paid album sales.”
The cat thing, the streaming call-out: it’s a lot to pack into a 20 seconds worth of music video. But, shit, if we’re still thinking about the intricacies of the clip a month after its release, Swift must be doing something right.
