Radiohead Up The Album Release Game, Target Fans With Stalkerish Flyers

Before it was du jour for massive international acts with equally massive marketing budgets to drop their new releases with zero publicity – If You’re Reading This It’s Too Late and Beyonce’s self-titled LP come to mind – Radiohead* blew the planet’s feeble mind in 2011 by announcing The King Of Limbs a week before its release. 

And then actually releasing it a day early, because fuck it, why not. 

Before that, they were one of the first major players in the music industry to offer a pay-what-you-want model for 2008’s In Rainbows. 

Now, after five long, harsh years, Radiohead fans have received the first inkling of the band’s ninth studio album – in the form of deadset stalkerish mailouts. Observe:

Pitchfork reports certain fans in the UK have been hit with the flyers, and if it wasn’t for that mischievous grinning logo of theirs, you’d be forgiven for mistaking ’em for the ramblings of some bizarre British cult. 
Then again, that kinda describes the band’s more ardent fans, who are currently losing it over the revelations:

For what it’s worth, Burn The Witch seems like a pretty solid reference to an unfinished track, one of many that’s accumulated cult status among the band’s fans. If you believe them, we might be hearing the whole thing reeeal soon. 

If this is really happening, take our money and run.
*Yeah, a massive international act. But ahead of the curve, no?

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