Before it was du jour for massive international acts with equally massive marketing budgets to drop their new releases with zero publicity – If You’re Reading This It’s Too Late and Beyonce’s self-titled LP come to mind – Radiohead* blew the planet’s feeble mind in 2011 by announcing The King Of Limbs a week before its release.
Before that, they were one of the first major players in the music industry to offer a pay-what-you-want model for 2008’s In Rainbows.
Umm, I just got this in the post from Radiohead. Is the new album called Burn The Witch? pic.twitter.com/zv5QKnDeGh
— Niall Doherty (@NiallMDoherty) April 30, 2016
‘Burn the witch, we know where you live.’ As #Radiohead are taking stalking to a new level, LP9 is getting closer. pic.twitter.com/zLjsmDyPSz
— Hester Julia (@Hesterjulia42) April 30, 2016
This just arrived in the post, the new Radiohead album is imminent!! ??????????#radiohead #burnthewitch pic.twitter.com/iHxSqxvnQt
— Rick Prothero (@rickprothero) April 30, 2016
For what it’s worth, Burn The Witch seems like a pretty solid reference to an unfinished track, one of many that’s accumulated cult status among the band’s fans. If you believe them, we might be hearing the whole thing reeeal soon.