Moshtix, one of Australia‘s largest independent ticketing providers, has been acquired by Ticketmaster, as announced today by parent company Live Nation Entertainment.
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In a statement, the company said that the acquisition would allow Moshtix’s “experience and innovative technology for general admission, self-service and white label solutions” to combine with Ticketmaster’s “unrivalled services, marketing, distribution and reach“. As it stands, Moshtix will continue to run as a standalone business from their HQ in Sydney, with managing director Harley Evans staying in charge.
Evans, who has been with Moshtix since 2010, said that the newly combined company would be better able to tend to the market: “Ticketmaster is undoubtedly the world leader in ticketing and is the ideal partner for us to take Moshtix to the next level. We are confident that together we can deliver an incredible combination of industry-leading ticketing technology and locally tailored services and marketing that will better serve the independent and general admission market.”
According to The Brag, Ticketmaster and competitor Ticketek account for approximately 80% of all ticket sales in the Australian market.
