In case you missed that, A.P.C.’s founder’s name is Jean and he makes jeans which look best when they go unwashed to develop a chic, laissez-faire patina, which is also why they retail for ~$250 AUD. I count two mentions of jeans on Yeezus too: “leather black jeans” in Black Skinhead and antagonistic skinny jeans in I Am A God, so perhaps you’ll see elements of both in the collection. Also, croissants are French. It all makes perfect sense, really.
Both parties are no stranger to collaborative design projects: A.P.C. regularly issue capsule collections with Carhartt and Vanessa Seward; you already know everything there is to know about Kanye West [Giuseppe Zanotti, God, et cetera]; and both have collaborated with Nike on various sneakers, suede Dunks and Air Yeezy’s respectively.
All will be revealed in a week’s time on July 14th at 10am. See?
