Kanye West‘s new album Yeezus is due June 18th, but he hasn’t been shy about giving fans a pre-release sample of the new material after having debuted the track “Black Skinhead” on Saturday Night Live, and performing a handful of unheard tracks at the Governors Ball in New York City on Sunday.
Unlike the carefully choreographed marketing strategy for Daft Punk’s Random Access Memories, Kanye has forgone the slow-build hype campaign to garner publicity for the new record, telling the Governors Ball crowd:
“We’d always have to hold [my previous albums] to like August, or September or till the perfect moment [for release] and shit. Because it meant that ‘I think it would sell more if it get more audience and shit.’ But honestly at this point when I listen to radio, that ain’t where I want to be no more. Honestly at this point, I could give a fuck about selling a million records as long as I put out an album for the summer that y’all can rock to for all fucking summer… At this point I don’t really give a fuck about outside opinion.”
He performed previously heard Yeezus tracks “Black Skinhead” and “New Slaves”, and debuted “On Site” featuring aggressive raps over heavy electronic production and the equally aggressive “I Am God” [opening rhyme: I am a god / hurry up with my damn massage / hurry up with my damn Minaj / Get the Porsche out the damn garage]. From what we’ve heard to date, the new material calls back the angry, conflicted clashing of self-aggrandizement and self-criticism that featured heavily in My Beautiful Dark Twisted Fantasy, but with Yeezus he will explore those you mad bro themes through a darker bass-heavy EDM lens.
It will be interesting to see if the arrival of the imminent DONDA-produced Kimye Baby, KimyE!™, will take Kanye to a more chill, positive zone with his music.