This Father’s Day, Kanye West received the greatest gift any branding preoccupied megalomaniacal hip-hop genius could possibly dream of: A priceless pair of technologically redundant Apple computer mice encased in protective plastic bubbles. What makes this grime-coated mouse twinset different from actually the worst present ever is the hand-inscribed signatures of Apple founders Steve Wozniak and the late Steve Jobs, whose death Kanye said has allowed him to become him – “like when Biggie passed and Jay-Z was allowed to become Jay-Z” because Kanye is “undoubtedly, you know, Steve of Internet, downtown, fashion, culture. Period.”
The parallels between Steve Jobs and Kanye West include innovative brand activation and a messianic zeal for their respective products (i.e. Apple’s slimline iRange of electronic life-enhancers versus the increasingly electronic life-enhancer known as Kanye West AKA Yeezus AKA “God” [Refer to lyric: I am a god]. Consequently, these haggard mice are an unimpeachable gift choice by Kim and The Kimye Baby, North, because the best present you can give Kanye is something that somehow reminds him of him.
one of the other gifts my girl gave me for fathers day pic.twitter.com/WnlZaMhVtw
— KANYE WEST (@kanyewest) July 1, 2013
