Well this is adequately epic. Today Adidas have launched the biggest marketing campaign in the brand’s history. Dubbed “Adidas Is All In” the global campaign centers around a 60 second clip by French Director Romain Gavras, the auteur behind incendiary music videos for both M.I.A. and Justice. Gavras’ gritty visual style is complimented by new material from the latter who score the whole thing via new single, “Civilization”. Also on board are football gods Lionel Messi and David Beckham, NBA star Derrick Rose, pop icon Katy Perry, girl group The Like, musician B.o.B, producer/DJs A-Trak, Busy P and DJ Mehdi and designer Jeremy Scott. It’s basically a sports training montage on methamphetamines. Watch below…
