New Daft Punk refix: ‘Harder, Better, Faster, Coca-Cola?’
This just in; Daft Punk get even richer. Leaked today as part of an upcoming mega-campaign for the soft drink giant, Club Coke is the latest in a long line of collaborations to make ruining your teeth look cool again. Sporting two limited edition gold and silver bottles in some sort of bizarre homage to the French dance legends’ robot helmets, it appears that Messrs Bangalter and Homem-Christo will now have so much cash that they’ll be able to do their next live tour in Iron Man suits. On the moon.
At a whole 57 seconds, the ‘Club Coke’ ad will undoubtedly earn the incredible honour of topping the group’s own ‘Derezzed’ (from their soundtrack to Tron: Legacy) for the shortest, most repetitive piece of music to net its owners the most income. It’s definitely not the first time the Grammy-winning producers have sold their robotic souls to buy Maseratis.
And though we’d rather forget about it, it’s hard to go past their GAP spot with Juliette Lewis. Double denim ‘Da Funk’ anyone?
Like Facebook and Angry Birds, nobody ever thought that the banging French-disco of Daft Punk would ever become a commercially successful venture. But it’s been written into the ‘Around the World’-hitmakers’ DNA for quite some time. After all, one if their most famous hits, ‘Harder, Better, Faster, Stronger’ heavily samples a little-known Edwin Birdsong track, which just so happens to be called ‘Cola Bottle Baby’.
In addition to the general release at clubs, Coke reps say the bottles will be packaged in a collector’s box as a set, made available in exclusively through Colette in Paris. You’ll find it in the discount aisle next to Daft Punk’s cred.