I know what you’re all thinking. You think the same dang thing every morning the instant you roll out of bed:
“Why isn’t there a way for me to access Taylor Swift content on-demand at any given point of any given day?“
I know you all think that because that’s what I think every morning and my experience is clearly the universal and therefore true for all.
Yes folks, the world is indeed currently being starved of resources capable of pumping videos, music, and all things Swift-related into your homes. Y’know, if we ignore the presence of little-known pre-existing on-demand content services like “the internet.“
But all that is apparently about to change.
Over in the US, communications giant AT&T is finally putting its acquisition of cable TV provider DirecTV to work, announcing the launch of a streaming platform known as DirecTV Now.
The standalone service, which operates in much the same way as Foxtel Go or HBO Now, has also revealed a partnership with Swifty Cent herself to launch Taylor Swift Now: a dedicated, no-fooling, 24/7 TV channel pumping out all-Tay Tay content all the bloody time.
.@TaylorSwift13 fans have a new destination for unique and never seen videos, #TaylorSwiftNOW – coming soon, only on AT&T. pic.twitter.com/PY8FxiMddK
— DIRECTV (@DIRECTV) November 28, 2016
The new channel is set to feature music videos, concert footage, behind-the-scenes specials, and a buttload more from the Swift archives (presumably there’s at least 24 hours worth of content already lined up, with more to come).
In addition, DirecTV has also partnered up with Reese Witherspoon to bring her female-centric VOD service Hello Sunshine to US streaming airwaves.
The service already sports previously acquired movies and series, and will feature new original series featuring Witherspoon (or without a spoon, as the case may be).
Quite obviously the Maximum Swift channel is likely open to only US customers for the time being. But one thing’s for sure, this’ll clearly never go out of style.
Source: Variety.
Photo: Alo Ceballos/Getty.
