People, people – the day is here. The blessed day known to man as Black Friday. Prepare thine asses for the epic lineup of sales that’ll see you smash out all your Christmas shopping early, all while keeping those purse strings firmly intact. 

Buckle up because we’re about to lay it bare on everything we know so far, including all the outrageous deals.

When is Black Friday?

Black Friday falls on the 27th November 2020. Falling just under a month before Christmas, it’s the perfect opportunity for some pre-Christmas shopping on the cheap. Aussie sales typically start at midnight on the 26th November AEST and end at midnight on the 27th November AEST – many retailers will start earlier and continue later (depending on stock) so it’s worth checking on them individually. It’s a real lucky dip situation, folks.

While the date changes every year, the day of the week it falls on is always the same (surprise, it’s a Friday). Despite the name, sales are usually available a couple of days before the official start date and continue to kick on until Cyber Monday. This means shoppers can enjoy almost a week of wild deals.

Best Black Friday 2020 Fashion & ​Accessories Deals


  • The Iconic: 30% off (24-29 November)
  • Princess Polly: 25% off sitewide with code PEDESTRIAN25. Min spend $50 (25-30 Nov)
  • Boody20% off site-wide (27-30 November)
  • White Fox Boutique: 30% off site-wide excluding sale and collaboration (24-1st December)
  • Boohoo: 60% off everything (25-30 November)
  • Nasty Gal60% off everything (23-30 November)
  • Princess Polly: Up to 50% off selected items (18-25 November)
  • Midnight Mischief: Up to 60% off selected items (27 November)
  • Mara & Mine: 30% off site-wide (27-30 November)
  • Reebok: Up to 60% off outlet and 30% off full prices apparel and footwear & free shipping on all orders (27-30 November)
  • Une Piece: Up to 50% off and free shipping (27 November)


Best Black Friday 2020 Beauty Deals

  • ModelCo: Up to 40% off selected products (20-27 November)
  • Tribe Skincare: 20% off site-wide and free express shipping (27 November)
  • Bangn Body15% off site-wide (27 November)
  • Boracay Skin: 30% off everything (26-30 November)
  • The Quick Flick: Up to 70% off site-wide (27 November)
  • Beauty Fridge: Up to 50% off site-wide, all fridges under $99 (27 November)
  • MCoBeauty: Up to 50% off selected products (20-27 November)
  • Tanzee: 25% off (27 November)

Best Home Deals

  • Emma Mattress: 25% off site-wide (27 November)
  • Koko Black: Save $20 when you spend $120 / Save $50 when you spend $200 (27 November)

What are its origins?

Some of us (me) still have no idea what the heck Black Friday really is or why we celebrate it. Basically, it’s the name given to the shopping day after Thanksgiving in the US. This day has marked the beginning of the Christmas shopping season in America since the 1950s so they’ve been doing this dance a while. Year after year, it continues to be one of the busiest shopping days due to the sheer volume of sales available

Why is it called Black Friday?

From the get-go, the major shopping event became so popular that it spread madness throughout the entire city. Local police started calling the event ‘Black Friday’ due to the bad traffic and general chaos caused by the hordes of shoppers.

Local retailers tried their hardest to change the name to ‘Big Friday’ but it’s safe to say it didn’t take off, as we’re still calling it Black Friday in 2020.

What’s the difference between Black Friday and Cyber Monday?

Historically, Black Friday sales took place in physical stores, whereas Cyber Monday took place in cyberspace. Nowadays anything goes and most sales take place online so people can snag a bargain or ten from the sweet comfort of their couch.

Cyber Monday officially falls on the 30th November this year. The major online shopping event is big on gadgets, electronics, fashion, gifts and more. Sometimes, brands will wait until Cyber Monday to launch an even better deal, so if you miss out on nabbing a Black Friday sale, all hope isn’t lost. Obviously if there’s a wild deal running then you’d be smart to nab it then and there as nothing is guaranteed during the online chaos.

What kind of deals are available?

We don’t have any official word on the nitty gritty details of deals, but if previous years are anything to go by then it’s going to be a biggie. You’d be wise not to invest in any new tech like laptops, phones or home entertainment systems as these usually see a big price drop during Black Friday. Brands like Amazon, eBay and JB Hi-Fi are always out there doing god’s work with an incredible lineup of deals.

How can I bag these sweet deals?

As with any online sale, the best way to stay in the know is to keep those little fingers on the pulse. If you really know what’s good, you’ll come back and check here regularly.  We’re the self-declared Black Friday kings and we’ll be updating this page with the best deals as they roll in. You know you’re in good hands here.

Can I return items I bought during the sale?

Every retailer has different rules when it comes to returning items bought during a sale. If you’re buying something you’re not 100% on, it’s worth checking the returns policy before making a dash to the checkout. Don’t let the frenzy whisk you away.

All purchases made in Australia during Black Friday sales fall under the consumer protection legislation. This means you’re protected by Australian Consumer Rights law so you can shop with full confidence that you’re safe.

Check back here for more updates on Black Friday 2020. 

Image: Broad City