More and more, Australian designers are moving into the bridal space – creating affordable, modern collections for brides looking either for a wedding dress alternative or bridesmaids outfits. Shona Joy is the latest brand to join the party, debuting their LUXE collection this week.
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The aim with LUXE is to provide options for a range of body shapes and bridesmaid styles. Shona Joy has long been a brand women turn to for bridesmaids dresses already, with a reputation for creating flattering shapes and elegant designs that work well for bridal parties.
The collection will feature pastels, neutrals and jewel tones – very on trend for bridal hues this year. Revolve and David Jones will be stocking the collection, so you can buy online or in DJs. The size range is 8-16.
The collection is available on Shona Joy’s site now, and you can see each dress in the colourways they are available.
