More and more, Australian designers are moving into the bridal space – creating affordable, modern collections for brides looking either for a wedding dress alternative or bridesmaids outfits. Shona Joy is the latest brand to join the party, debuting their LUXE collection this week.

The aim with LUXE is to provide options for a range of body shapes and bridesmaid styles. Shona Joy has long been a brand women turn to for bridesmaids dresses already, with a reputation for creating flattering shapes and elegant designs that work well for bridal parties.

LUXE Bias Cowl Slip Dress, $280

The collection will feature pastels, neutrals and jewel tones – very on trend for bridal hues this year. Revolve and David Jones will be stocking the collection, so you can buy online or in DJs. The size range is 8-16.

Luxe Halter Frill Dress, $295
Luxe Bias Wrap Frill Dress, $295

The collection is available on Shona Joy’s site now, and you can see each dress in the colourways they are available.

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