The last place you’d expect to find dank memes is on a luxury fashion brand’s Instagram account. Yet, here we are. Gucci have unveiled their new social campaign over the past couple of days, and it’s a doozy. ‘Dank’ may be a bit of a stretch to describe their meme game, but they’re definitely making a play for it.
Debuting #TFWGucci (That Feel When Gucci). The House’s new collaborative art project in the digital space is a lineup of memes featuring the new #LeMarchédesMerveilles collection of watches. Kicking off the collection of original memes is LA-based artist @amanda_charchian’s collaboration together with @textsfromyourexistentialist. Discover more through link in bio.
“To launch the new Le Marché des Merveilles collection of watches, Gucci commissioned international artists curated by Alessandro Michele to develop original imagery. The images were then given to a new class of viral creators already famous on Twitter and Instagram to turn into new memes. The result is a curated collection of captioned art designed to help viewers express themselves online…As Gucci’s memes spread across the Internet, they’ll reach new eyes and find new purposes. “