One of the most anticipated collabs of this season is high-end Brit fashion house Erdem and affordable fast fashion brand H&M. The whole range drops in Aussie stores on November 2nd, and media/influencers got a squiz at it all last night – reviews? They’re rave.
This obviously isn’t the first time H&M has done a fashion house collaboration, and people who bought during the Kenzo or Balmain stints know the designs stay true to the designers aesthetic. So it’s a great chance to invest in something way high fashion without forking out thousands.
We’ve rounded up the pieces we reckon’ll sell out in minutes – so when you hit the shops you know what to pounce on first.
JODIE COAT, $299
Yes, it’s summer. Yes, this is an exceptionally winter type of coat. But it’s the one popping up on fashion blogs worldwide so you’d best belieeeeve it’ll be snatched off the racks quick-smart. With good reason – it’s luxe and overstated in the way a fab coat should be.
ROBERTA TOP, $199
One of Erdem’s signature styles is that ultra-feminine Victoriana vibe, and this top is that to a T. It’s the perfect work blouse to pair back with your business pants and a killer heel, or tuck into mom jeans and still feel dressed up.
LOLA LACE TOP, $199
This top is literal sex, right? Welcome to your new date go-to.
MARY TROUSERS, $119
Silky pyjama co-ords are still doing the rounds, and the best thing about these wide leg trousers is they play into that trend but not so hard that you legit seem like you rolled out of bed and walked out the door.
CHARLOTTE DRESS, $199
One of the key items in this collection, the pleated floral Charlotte dress also features in the range’s campaign pics, so it’s already a fan fave.
JENNY BIKER BOOT, $269
Are these not the most perfect blend of feminine and masculine?
LEWIS TOP, $44.99
Guys should wear more floral tees, IMHO.
HUGO MENS TROUSER, $119
These look INSANE, but I swear to god you would get street-style papped every block if you repped them.
ROBBIE BACKPACK, $119
If you’re going to upgrade your uni backpack and want it to be painfully ~fashion~, this is what you buy.
FINN MENS JERSEY HOOD, $89.99
Everyone – guys and girls -needs to immediately buy this hoodie. It’s like your house hoodie upgraded by 400%.
Hit up the H&M site for updates and more info.
