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“It’s definitely important to research an artist,” says Emilya Colliver, Director of Art Pharmacy. “Look into their background, what they studied, what their influences are, and the kinds of projects they’re involved in.”
A very established artist or photographer is of course going to have a more premium price on their work as opposed to an up and comer, and while it’s rare, sometimes people are the worst and charge OTT prices for something that isn’t yet worthy of it. So know who you’re buying before you buy it. Want something insanely famous like a Lichtenstein or Warhol? Ooft, can they go for some big money.
“The best place to start with those kinds of pieces is art auction houses such as Sothebys and Christies. These auction houses have a big presence on Instagram, so if there’s a particular artist, like Andy Warhol, whose work you’re interested in it’s worth following them, and signing up for their e-newsletters so you know which works are coming up for auction,” explains Emilya.Credit: Campbell’s Soup Cans by Andy Warhol / MoMA.
“For a really famous work of art you can expect to pay in the millions, but it’s important to remember that these works weren’t always worth such massive amounts of money. In 1962 Irving Blum, a Los Angeles art dealer, purchased 32 of Andy Warhol’s now infamous hand-painted canvases depicting Campbell’s soup tins for $1000. He later sold the collection for $15 million.The point is, buy what you love – one day you might have a multi-million dollar artwork on your hands!”
“Keep the invoice for insurance purposes,” says Emilya. “Or ask for a certificate of authentication. The gallery will always be happy to send you something with letter-headed paper confirming the authenticity of the work”.
“Any work that can be reproduced, such as photographs, prints, or sculpture casts etc, will have be numbered and are part of an edition. The edition is at the discretion of the artist, however the larger the edition, the lower the price point,” explains Edward Woodley, Director of China Heights Gallery.
“For reproduction works like photographs, prints, or sculptures casts, an additional authenticity certificate may be provided to denote what number of the edition it is. There is no industry standard for this, but it is best if it can be signed by the artist or gallery directly associated with the artist,” explains Edward.
“The listed price is the value of the work, so if you manage to purchase the work at a lower price, it would fundamentally devalue the work too,” says Edward.
“Avoid hanging the work in direct sunlight or areas of extreme temperatures, like above a heater or fireplace, in a bathroom, or outdoors,” explains Edward.
Also – if you’re moving, there’s a surprising rule for wrapping your works.
“If you are wrapping in bubble, make sure the bubbles are facing out and away from the artwork. The bubbles leave little dimple marks/dents on the surface of the work and usually can’t be repaired.”