Cali Press/Full-time


Posted 12 Feb 2020

Closes 13 Mar 2020

About the business:

Cali Press is a rapidly growing retail food business operating in the fast-casual healthy fast food & beverage space. Our Cali team is made up of creative, smart, hard-working people who enjoy learning and collaborating with each other, as well as getting out for individual team and company wide social events.

About the role: 

We’re looking for a reliable and experienced Marketing Coordinator to help manage marketing, content creation and general admin at our head office in Alexandria. Working within a small and friendly tight-knit team, you will be working to implement a multi-channel marketing plan touching on retail, social media, graphic design, emails, events and web / ecommerce; assist in recruitment and calendar/event management; and be an integral part of upholding an inclusive and dynamic team environment. With a start-up culture and operating in a rapidly growing market, you have the opportunity to shine and to grow within the role and make an impact.

Role Responsibilities:

  • Digital Marketing
    • Plan and implement marketing activities, including managing our social media presence, EDM and performance marketing
    • Ensure tone, language and content creation reflects Cali Press’s brand and tone of voice through all social media channels
    • Maintain the website, including creating content, updating regularly, reporting and driving brand awareness as well as sales outcomes
    • Assist with producing all online content for tactical promotions
  • Brand
    • Work with a graphic designer to create on-brand marketing materials
    • Content creation for all marketing channels including styling and photographing images and video content
    • Contribute strategy ideation for new product launches and assist with implementation
  • Admin & Reporting
    • General admin duties including answering enquiries; calendar management; organising team social events
    • Reporting all campaigns including Digital, and sales performance metrics against KPI’s
    • Maintaining filing systems for the Marketing Department
  • Events & Campaigns & PR
    • Assist purchasing any advertising placements required
    • Work with media and relevant digital channels to build relationships resulting in positive editorial coverage about Cali Press
    • Develop and implement marketing project plans
    • Working with relevant agencies to grow database membership
    • Develop SMART objectives in conjunction with the Marketing Manager for tactical campaigns.
    • Assist in the development and co-ordination of the calendar of marketing activities as directed by the Directors Lead and manage overall offline marketing communications, including events, PR and partnerships
    • Organise professional events and activations
    • Co-ordinate internal and external suppliers to deliver marketing programs



Desirable Attributes: 

  • Results orientated and able to work autonomously
  • Enthusiastic with positive attitude
  • Great communication – written, social media, on the phone and in person
  • Professional attitude at all times
  • Experience in a marketing department or related business unit essential
  • Interest in healthy living and food & beverage industry
  • Current drivers license
  • Ability to coordinate multiple and varying tasks with conflicting deadlines
  • Highly organised with strong attention to detail

Desirable qualifications & Technical

  • Tertiary qualifications in marketing or related discipline essential
  • High level of computer literacy including knowledge of MS Office, and Proficiency in Adobe Creative Suite
  • Experience of updating and maintaining website & website content is critical

Desirable Skills: 

  • Strong understanding of social media and digital marketing landscape; including ability to manage social media campaigns across Instagram and Facebook which includes managing paid advertising and scheduling of content
  • Strong writing & content development skills and understanding of what drives engagement on social media platforms and website
  • Strong understanding of the media landscape
  • Ability to report and measure all marketing activities and its impact to driving retail sales performance within stores
  • Ability to produce email campaigns
  • Organising Events (professional and social)
  • Understanding and implementation of SEM and SEO
  • Understanding of LinkedIn for business
  • Previous experience with general office management, HR, or bookkeeping a plus

Job Offer: 

  • This role is offering a career in a growing company with a genuine chance to shape both your role and our business
  • The role would suit an experienced marketing co-ordinator that is looking to develop their career, take on a more challenging role and grow with the company.
  • Wage is negotiable depending on experience.


  • Adobe Creative Suite: Minimum 2 years
  • Social & Digital Marketing: Minimum 2 years
  • Microsoft Office: Minimum 2 year