DNA Talent/Full-time/$150,000 to $9,999,999

Melbourne

Posted 27 Apr 2021

Closes 27 May 2021

As a Head of Growth Marketing, you’ll be focussed on building out our client’s digital marketing capability and developing exciting, new and innovative propositions for residential customers. We have a wealth of experience but you’ll be expected to help define the strategy and approach to ensure it’s relevant for the Australian market. We’ll be expecting you to help define a go to market strategy for new propositions around electric vehicles, in home storage (batteries) and other smart home related products and services. 

You’ll also need to be able to adapt and take on new challenges that you might 
ordinarily consider outside of your area of expertise. If you’re driven to succeed, have a desire to provide exceptional service and want to work for a company you’d be proud to tell your friends about; this is the perfect opportunity for you. 

 

RESPONSIBILITIES
You will be expected to:
▪ Have overall accountability for expanding our digital marketing capability;
▪ Work with internal stakeholders and external agencies to define the long term digital marketing 
strategy – and then executing against it;
▪ Engage with internal and external stakeholders to help develop and refine the growth strategy over the short, medium and long term;
▪ Collaborate to support and execute the overall digital marketing strategy and business objectives
▪ Deliver effective and efficient digital marketing campaigns via ppc, display and social;
▪ Test new and more innovative channels to target those more niche audiences – with early adopter technologies;
▪ Work closely with the design and product teams, to ensure a consistent and coherent customer journey – from acquisition, to onboarding, to in life;
▪ Work closely with the design, product and software teams to create engaging content and landing pages for existing propositions;
▪ Appropriately communicate sales performance to internal stakeholders;
▪ Liaise with some members of the team to utilise their knowledge and experience to help better inform marketing decisions;
▪ Help to develop exciting and innovative propositions to test in the Australian energy market – including, but not limited to, propositions associated with electric vehicles, in home storage (batteries) and smart home devices; and,
▪ Use both qualitative and quantitative customer insights to help better prioritise work for yourself and the team.
▪ Creating specific digital marketing campaigns and promotions to generate new customer contacts and additional opportunities for conversion.
▪ Social Media aspect with group pitches
▪ Manage digital media budgets and attend KPIs, customer and digital interaction targets are met
▪ Manage the preparation and execution of the marketing calendar for multiple regions across Australia.
▪ Collaborate to support and execute the overall digital marketing strategy and business objectives

 

BASIC QUALIFICATIONS AND EXPERIENCE
You’ll have:
▪ A degree in marketing, advertising or equivalent;
▪ At least 5 years experience in digital marketing roles;
▪ Extensive marketing experience with demonstrable results across multiple campaigns;
▪ Specialist experience in SEO, PPC, Facebook Ads (and other social platforms) and Content Marketing;
▪ Experience in a similar role with management of digital technology functions; and,
▪ Excellent stakeholder management.

PREFERRED QUALIFICATIONS AND EXPERIENCE
You’ll also ideally have / be:
▪ Driven – you’ll be proactive and action-oriented;
▪ Able to conduct analysis of complex data, translating results into actionable deliverables;
▪ Experience of having worked in a startup is a plus;
▪ Strong verbal and written communications skills; and,
▪ Ability to work effectively across internal and external organisations