Nine/Casual / Contract / Temp / Vacation


Posted 28 Aug 2019

Closes 27 Sep 2019

About Nine 

Nine’s strategy is to create great content, distribute it broadly and engage audiences and advertisers. As the home of Australia’s most trusted and loved brands spanning News, Sport, Lifestyle, and Entertainment, we pride ourselves on creating the best content, accessed by consumers when and how they want, while celebrating our ability to give the shared experiences to audiences, the ones which connect us together. Living at the intersection of Australia’s best content, conversation and culture, Nine is where Australia connects. 

Our business operates in the following divisions: Publishing (including, Metro Mastheads and Nine Digital), Stan, and Television. Nine’s assets include the Nine Network, major mastheads such as The Sydney Morning Herald, The Age and Australian Financial Review, digital properties such as, 9Honey, Pedestrian.TV, and CarAdvice, subscription video platform Stan and majority investments in Domain and Macquarie Media.

About the Role

We have an exciting contract role available in our Sydney office to join 60 Minutes as Digital and Brand producer (maternity leave cover). Reporting to the Executive Producer and working closely with the 60 Minutes Social Media and Digital team, this diverse and rewarding role is responsible for the development and execution of the digital content and brand strategy for 60 Minutes. 

Key objectives of the role include developing brand extension strategies to amplify the 60 Minutes brand, developing and implementing strategies to repurpose our 40 year library to ensure our content continues to experience growth across all platforms (particularly 9Now) and drives ratings (traditional and digital), maximising our content sub-brands, implementing new content sub-brands, partnering with the content and sales teams to maximise commercial opportunities, ensuring a consistent brand across all touch points and developing insights to shape ongoing brand strategy that continue to position 60 Minutes as Australia’s leading current affairs program. 

Key responsibilities include:

  • To develop brand extension strategies to amplify the 60 Minutes brand (outside of the on-air program), encourage brand advocacy and build brand equity across all digital platforms
  • To develop and implement strategies to repurpose our 40-year library of content to ensure our brand stays relevant, continues to experience growth across all platforms (particularly 9Now) and drives ratings (traditional and digital)
  • Creation of content sub-brands to extend reach and engagement and build out the 60 Minutes content ecosystem 
  • To work alongside the Social Media Producer to develop and grow the overall digital strategy across all social and digital platforms
  • To maximise referral traffic to all 60 Minutes digital assets and drive digital streaming via 9Now
  • To ensure digital content commercialisation opportunities are being developed and implemented 
  • To conduct consumer and competitor analysis to determine the overall positioning of the 60 Minutes brand and develop insights to shape ongoing brand strategy
  • To develop and proactively share insights/reports with 60 Minute’s Executive Producer and the broader Social/Content, Editorial and Marketing teams
  • To manage the 60 Minutes YouTube channel (alongside the Social Media Producer)
  • Management of CMS and VMS systems including new website page builds and content curation
  • Management of the digitisation of archival content for repurposing across all digital platforms 
  • To work with producers, reporters and publicity in the creation of relevant, original, shareable and on-brand content to support each story/episode 
  • To stay across all news and current affairs headlines to source and plan relevant 60 Minutes content pieces
  • To work with 9Now to ensure all website engagement is measured and monthly targets hit
  • Management of 60 Minutes social media inboxes
  • To maintain community management and moderation standards across social media 
  • To ensure 60 Minutes brand consistency across all mediums of on-air, online/digital (including project management of rebrands)
  • To ensure 60 Minutes social and digital voice remains relevant, current, authentic, unique and on-brand

Essential skills and experience:

  • Background in marketing/brand/digital
  • Experience with digital content and content strategy
  • Basic / intermediate understanding of Microsoft Excel and PowerPoint for collation of statistics and presentation of trends/analysis/reports 
  • Basic understanding of CMS/VMS systems for website management and curation
  • Basic/practical experience with Adobe Photoshop and Adobe Premiere Pro
  • Well-rounded knowledge of key social media platforms, including emerging social and marketing trends; practical experience working with Social Media platforms for a business or brand preferable
  • Genuine interest in news and current affairs
  • Very good verbal and written communication skills, including excellent use of correct spelling and grammar 
  • Ability to analyse, review and report on the effectiveness of content, digital audience trends and develop content strategies accordingly
  • Highly organised with strong attention to detail 
  • Able to work well in a fast-paced, dynamic environment
  • Full working rights in Australia


  • 12-month maternity leave contract
  • Full time in office role, Monday- Friday (possible consideration of 4 days pending experience)
  • Sunday shift is often required (approximately – 10.00pm) for assistance moderating social media content (remotely, not in office)

Applications close Friday 6th September; applicants must be available to commence work by no later than Monday 23rd September. Contract will run from late September 2019 – Early October 2020. 

lf this sounds like you and you believe you possess the required skills and experience, please send your application (cover letter and CV) directly to Toula: [email protected]