Brandalism/Full-time/$70,000 to $80,000

Sydney - CBD/Metro/Inner East & West

Posted 24 Feb 2021

Closes 26 Mar 2021

We’re looking for a driven individual with ambition, a drive to succeed and the desire to be the best in the industry, to lead, develop and coordinate content marketing and paid social media strategies for our clients. 

 

Key responsibilities:

  • To lead, love and thrive on developing and growing your key accounts
  • To develop marketing strategies and campaigns, which you will then lead through to execution (implementation, through to monitoring and growth) 
  • To manage all paid ad spend, including the paid strategy development, ad set-up and ad optimisation.
  • To lead the production of all content, and when necessary create content (inc. copy) in-line with the overarching content marketing strategy
  • To identify opportunities to pitch new work to clients to grow and develop your accounts 
  • To work with our support staff and freelancers to accurately execute your strategies, through clear briefing, a solid understanding of your client’s needs and preferences, and the ability to guide and problem solve
  • To write creative briefs and work with internal and external production teams to execute deliverables (i.e. animators/photographers). 
  • To plan for, organise and lead client photoshoots in line with strategic goals, sale objectives, pillar representation and brand guidelines
  • To ensure client objectives are constantly being met – we’re looking for a great communicator who loves proving results! 
  • To lead and manage monthly client reporting including campaign insights, trends and analytics.
  • To lead and drive ongoing improvements to marketing processes, including timeframes and workflow within the business. 
  • Some more admin-focused aspects of marketing may also be part of this role when required, including community management and engagement, the briefing and scheduling of content, etc.

 

Core competencies:

  • Confident within Facebook Business Manager, LinkedIn Campaign Manager and other native advertising platforms 
  • Confident translating client strategy goals into paid social media objectives
  • Confident in developing client strategies and proposals that meet objectives, while at the same time challenge the norm 
  • A proactive approach to managing multiple projects
  • A great brand storyteller with exceptional writing skills
  • Excellent presentation skills
  • A strong handle of Google Analytics 
  • The ability to approach content marketing needs and deliverables strategically and follow this through to execution.
  • A mix of creative flair and analytical thought

 

Experience and education

  • 3-4 years demonstrated experience as a marketing manager (content marketing manager, account manager, social media manager, etc.) providing exceptional client service
  • Extensive knowledge and executional experience with digital strategies, including optimisation, Facebook advertising, EDM and SEO
  • Technology skills (MAC and Google Drive savvy)
  • Software skills (Google Analytics, Canva, Shopify and Sprout Social savvy)
  • Media measurement and evaluation skills
  • Tertiary qualifications

 

Future pathway

  • Senior Account Manager
  • Department lead