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Thurley Designs/Full-time

Melbourne - CBD & Inner Suburbs

Posted 12 Dec 2018

Closes 11 Jan 2019

THURLEY is a well-regarded boutique Australian fashion label with ambitious growth plans.  

Due to our recent growth, we have an exciting opportunity for a Marketing & Online Manager to join the team in a newly created, permanent full-time opportunity based at our head office in Cremorne, Melbourne.

In this role you will be key in implementing the marketing strategy to achieve growth across the eCommerce channel and social media following.  You will oversee all back-end day-to-day operations, processes of the website and be a key player in setting and driving marketing initiatives.

  • Oversee all back-end day-to-day operations and processes of the website, ensure effective running of the website and CRM
  • Create & manage online marketing calendar including all digital activity from product updates, EDM’s, site promotions, through to acquisition and retention activity
  • Manage scheduling of social channels as well as sourcing dynamic content
  • Manage and achieve sales targets and KPI’s
  • Update online merchandising in accordance with sales, high and low performers, stock levels and marketing activities
  • Arranging and attending product shoots, coordinating talent and daily run sheets
  • Liaising with retouchers to ensure images are retouched to a high standard
  • Develop all product uploads, including writing all product descriptions and uploading imagery
  • Weekly reporting on sales & activity to provide analysis and recommendations going forward
  • Provide feedback on site usage, performance and ways to improve based on data via Google Analytics
  • Stay updated on digital market trends, competitor activities, and strategies and promotions
  • Managing any website returns and transfers of stock between branches
  • Liaise with customers on product inquiries & offer overall customer service

The ideal candidate:

  • Developed experiences in a fashion, brand or product based role in Marketing or Online or in a similar role
  • Solid understanding of international designers and high-end fashion  
  • Demonstrated experience using Shopify or similar
  • Experience in online product photography process
  • Experience using Mailchimp is preferred, but not essential  
  • Demonstrated experience in managing social media marketing activities 
  • Excellent verbal & written communication including confidence with spelling and grammar
  • Highly analytical, organised and with strong attention to detail 
  • Knowledge of fabrications and silhouettes to communicate fit hand feel and end use to the customer
  • The ability to think ahead and produce results to very short deadlines and a positive hands-on attitude
  • Ideally qualifications in a Business, Commerce or Creative qualification, or equivalent

The successful candidate will have the opportunity to work alongside the executive team to grow your career in Marketing with a global business.  

On offer for the successful candidate is:

  • The opportunity to join an entrepreneurial business and be a part of a close-knit team
  • Excellent salary package
  • Career development opportunity in Digital Marketing