Marketing Manager – Music Festivals

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Falcona
Location
Sydney
Salary
$50,000 - $75,000
Posted
7 Feb 2018
Closes
9 Mar 2018
Industry
Digital Marketing
Job type
Full-time

Falcona runs a number of festivals annually across Australia, NZ and Europe. The Marketing Manager is responsible for all marketing assets for events throughout the calendar year. Reporting directly to the MD, this position will work in conjunction with a small internal team to create and develop an effective marketing plan that will reach the correct demographic and target customers appropriate for each event. The Marketing Manager will develop graphic content used to inform the general public of events for the purpose of gaining ticket sales. This position will also be responsible for maintaining and tracking budgets to make sure funds are allocated correctly.

Essential Duties: 
– Responsible for development and execution of marketing and promotional plans. Collaborate with tour director, and festival GM to plan and oversee the marketing spend. Develop and roll out long-term marketing initiatives with assistance of the design, publicity and admin team. Create and manage digital cross-promotional opportunities and partnerships 
– Generate and adhere to marketing budget. Book and account for all advertising and media ensuring funds are allocated to correct partners. Prepare advertising settlements for each show 
– Oversee, design, build and maintain social media presence, research current trends and apply current promotions. Keep up with current social trends to insure social strategy remains current. Develop ad copy; implement ad schedules to appeal to a specific demographic and target customer. 
– Oversee and evaluate show performance market-by-market, making adjustments to meet marketing strategy in changing market or competitive conditions. Measure and report performance of all digital marketing campaigns and assess against goals KPIs and ROIs.
– Collaborate with agencies, venues and vendor ticketing partners on marketing opportunities for shows, emails, banners and promotions. Develop promotional, advertising partnerships with websites that can reach targeted demographics. Research new technological companies and develop personal relationships with them. 
– Develop and pitch promotions to media outlets. Contact radio and schedule radio time and set up giveaways. Negotiate rates and contracts with various media outlets.
– Develop additional marketing opportunities to increase ticket sales when needed. Keep up with current marketing and social media trends to brainstorm new ideas and concepts for assets and promotions to market events. 
– Work with marketing team and artist management to strategize new ways to market shows and reach the correct audience. Create graphics for ecards, banners, posters, social media post, radio station needs and e-mails 
– Recruit, interview, hire and train marketing staff. Offer guidance/mentorship regarding all show marketing needs, content asset creation, contesting and responding to customers and clients. Schedule and approve hours worked and time off requested for marketing staff. 
– Coordinate efforts with third parties to make sure they have materials needed and are marketing to the right audience. Oversee the hiring, training and delegating to department interns. May be responsible for other special projects as assigned. 

Required Qualifications: 
– Tertiary qualified.
– 5 years of related work experience 
– Exceptional written, verbal and listing communication skills with a can do attitude 
– Strong organizational skills with the ability to work in a fast paced environment. 
– Expert knowledge of social media and online marketing initiatives and strategies 
– Creative, detail-oriented person who can juggle multiple tasks 
– Tech savvy with detailed knowledge any and all applications required in this field 
– Experience with media buying. Knowledge of programmatic media and real time bidding 
– Experience working with email, mobile and digital marketing programs 
– Knowledge of data analysis and budgeting. 
– Must be detail orientated with a high standard for quality
– Excellent interpersonal skills with the ability to build and cultivate relationships 
– Extensive knowledge of the Australian music industry 

Apply

Marketing Manager – Music Festivals

Save
Falcona
Location
Sydney
Salary
$50,000 - $75,000
Posted
7 Feb 2018
Closes
9 Mar 2018
Industry
Digital Marketing
Job type
Full-time

Falcona runs a number of festivals annually across Australia, NZ and Europe. The Marketing Manager is responsible for all marketing assets for events throughout the calendar year. Reporting directly to the MD, this position will work in conjunction with a small internal team to create and develop an effective marketing plan that will reach the correct demographic and target customers appropriate for each event. The Marketing Manager will develop graphic content used to inform the general public of events for the purpose of gaining ticket sales. This position will also be responsible for maintaining and tracking budgets to make sure funds are allocated correctly.

Essential Duties: 
– Responsible for development and execution of marketing and promotional plans. Collaborate with tour director, and festival GM to plan and oversee the marketing spend. Develop and roll out long-term marketing initiatives with assistance of the design, publicity and admin team. Create and manage digital cross-promotional opportunities and partnerships 
– Generate and adhere to marketing budget. Book and account for all advertising and media ensuring funds are allocated to correct partners. Prepare advertising settlements for each show 
– Oversee, design, build and maintain social media presence, research current trends and apply current promotions. Keep up with current social trends to insure social strategy remains current. Develop ad copy; implement ad schedules to appeal to a specific demographic and target customer. 
– Oversee and evaluate show performance market-by-market, making adjustments to meet marketing strategy in changing market or competitive conditions. Measure and report performance of all digital marketing campaigns and assess against goals KPIs and ROIs.
– Collaborate with agencies, venues and vendor ticketing partners on marketing opportunities for shows, emails, banners and promotions. Develop promotional, advertising partnerships with websites that can reach targeted demographics. Research new technological companies and develop personal relationships with them. 
– Develop and pitch promotions to media outlets. Contact radio and schedule radio time and set up giveaways. Negotiate rates and contracts with various media outlets.
– Develop additional marketing opportunities to increase ticket sales when needed. Keep up with current marketing and social media trends to brainstorm new ideas and concepts for assets and promotions to market events. 
– Work with marketing team and artist management to strategize new ways to market shows and reach the correct audience. Create graphics for ecards, banners, posters, social media post, radio station needs and e-mails 
– Recruit, interview, hire and train marketing staff. Offer guidance/mentorship regarding all show marketing needs, content asset creation, contesting and responding to customers and clients. Schedule and approve hours worked and time off requested for marketing staff. 
– Coordinate efforts with third parties to make sure they have materials needed and are marketing to the right audience. Oversee the hiring, training and delegating to department interns. May be responsible for other special projects as assigned. 

Required Qualifications: 
– Tertiary qualified.
– 5 years of related work experience 
– Exceptional written, verbal and listing communication skills with a can do attitude 
– Strong organizational skills with the ability to work in a fast paced environment. 
– Expert knowledge of social media and online marketing initiatives and strategies 
– Creative, detail-oriented person who can juggle multiple tasks 
– Tech savvy with detailed knowledge any and all applications required in this field 
– Experience with media buying. Knowledge of programmatic media and real time bidding 
– Experience working with email, mobile and digital marketing programs 
– Knowledge of data analysis and budgeting. 
– Must be detail orientated with a high standard for quality
– Excellent interpersonal skills with the ability to build and cultivate relationships 
– Extensive knowledge of the Australian music industry 

Apply