Digital Marketing Manager

You will be expected to: 

• Analyse and monitor E-commerce sales to develop and inform monthly sales strategies.
• Coordinate and strategize for weekly promotions and giveaways based on key indicators such as product best sellers, slow movers and trending products.
• Liaise with E-commerce Coordinator to report on data from Google Analytics and use to inform improvements to web development and social strategies.
• Collaborate with the General Manager and Marketing Assistant to develop monthly bundles and sets informed by top/slow sellers and key yearly events.
• Website management: Creation of new products, updating of visuals, banner maintenance, static blocks, promotional codes.
• Plan and Develop Marketing Calendar and relevant Monthly Campaign Concepts for the E-commerce platform and International Accounts. Execute corresponding Marketing activities
• Liaise with overseas accounts to develop Promotional activities in line with their in store activations
• Oversee Social Media Planning/Research: Collaborate with the Marketing Assistant to organize and plan content in line with the Monthly Campaign and trending content types. Assist with content creation.
• Collaborate with the Marketing Assistant to manage and maintain marketing budget
• Develop promotional strategies and execute paid advertising through social media platforms such as Instagram and Facebook.
• Oversee EDM development; Copy, graphics, branding.
• Scheduling, creating and monitoring campaigns in mail chimp.
• Coordinate monthly Influencer campaigns: research trending/up and coming influencers, manage communication with influencers and follow up content.
• Event development: Coordinate with Marketing Assistant to Research, Explore and Execute Brand Awareness and Sales events.
• Plan and coordinate blog activities.
• Coordinate with the GM and Videographer to develop creative direction of Campaign Photoshoots.