The Grounds of Alexandria/Full-time

Sydney - CBD/Metro/Inner East & West

Posted 14 Feb 2020

Closes 15 Mar 2020

The Company

Our Goal? ‘To create the most beautiful venues the world has ever seen’ 

Established in 2012, The Grounds Group is one of Australia’s most innovative, unique and creative hospitality companies; with a social media reach of over 375k followers and four landmark venues located in Sydney, The Grounds prides itself on creating unique and memorable experiences for our customers through our venues as well as in the digital space. 

Extending beyond venues, The Grounds’ growing portfolio of departments extends to events, wholesale, catering, e-commerce, and new business accounts; each with unique opportunities for growth and innovation.

The Role:

As Digital Marketing Manager you will have an integral role in the growth of The Grounds portfolio and brand. The Digital Marketing Manager will have a sales-focused approach to generating leads and building online awareness, working closely with the existing Marketing Manager to take the lead across a shared portfolio of brands. We are looking for a driven digital performance lead who can help take our digital marketing to the next level. Key duties include:

  • Day-to-day management and optimisation of multiple brand websites, increasing and improving conversion rates and lead generation
  • Hands-on execution and evaluation of paid digital ad strategies across social media and search (currently managed in-house)
  • CRM (Hubspot) management and optimisation
  • Plan, execute and evaluate direct email marketing strategies and campaigns
  • Manage and grow customer databases including email and The Grounds loyalty rewards program
  • Using digital marketing tools, share insights and recommendations to measure and report on the performance of digital marketing strategies, assessing for ROI and against KPIs 
  • A/B split test digital strategies, identify consumer trends and insights, optimising marketing spend
  • Manage external agencies to task, including SEO, content and web development ensuring a consistently high standard of performance
  • Work alongside the Marketing Manager to build strategic relationships and partner with key industry players to benefit the brand’s credibility and growth
  • Oversee Social Media & Content Manager in their role responsible for content creation, influencer management and social media channel activity/reporting/optimisation
  • Work closely with Graphic Designer and external supports to generate required digital marketing collateral 
  • Contribute to the overall marketing calendar, providing ideas for new campaigns, products and offers
  • Create budgets and maintain control of all digital marketing spend
  • Evaluate customer research, market conditions and competitor data
  • Educate and lead key stakeholders on digital marketing best practice and keep up to date with industry trends 
  • Advise and work closely with company director on new business ventures

You:

  • 5+ years of experience in marketing + digital marketing
  • Relevant qualifications in Digital Marketing
  • Proven experience developing Consumer and B2B digital marketing management strategies, optimisation and successfully delivering results
  • Possess significant web/digital/social media/eDM/SEO experience combined with marketing campaign skills
  • Hands-on experience of customer acquisition via SEO, PPC, AdWords, Facebook Ads, Google Ads and Analytics, Retargeting and Social
  • Natural ownership of responsibilities, output, achievement and learning
  • A strong understanding of key digital success metrics
  • Budget management and detailed reporting experience
  • Excellent written and verbal communication skills to effectively communicate with senior internal and external stakeholders
  • Experience with WordPress and Hubspot (onboarding experience is preferred)
  • Highly motivated, committed, team focused and positive approach to your role

If this sounds like you, then we would LOVE to hear from you. Please contact us on careers@thegrounds.com.au

The Grounds is an equal opportunity employer