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Digital Marketing/E-commerce Specialist

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Millie & More
Location
Melbourne > CBD & Inner Suburbs
Posted
12 Jan 2018
Closes
23 Jan 2018
Industry
Digital Marketing
Job type
Full-time

Are you a strategic thinker and doer with digital/e-com experience in consumer products? Do you like donuts? We might be a good fit!

 

ABOUT MOXIE

We first launched Moxie tampons in Australia in 2005, complete in reusable and recyclable purse-worthy tins, in order to stop tampons from rolling around loosely in our handbags. Fast forward to 2018 and Moxie products are now widely available throughout major retailers in Australia and a variety of global partners. More recently, we’ve extended our offer more into the e-com space, predominantly through our Moxie Box Club subscription offer. Moxie Box Club is a truly customisable, set-and-forget period subscription service that helps make our ‘time of the month’ that whole lot more fuss-free. Moxie Box Club is rapidly expanding, and we need some more help! Hopefully that’s where you come in…

 

WHY JOIN OUR CREW?

Thirteen years ago, we started our business because not only did we think we had a cool product idea, but we also wanted to work with people we liked, in a place we liked – where there is less hierarchy, where anyone’s ideas can be voiced, heard and are respected; where cool stuff happens as a result of people who ultimately share the same vision and values. Culture and team are incredibly important at MoxieHQ, so whilst being book-smart is a nice-to-have, it’s not necessarily the winning ticket; being a motivated, passionate, team-playing good human is way better. We’re a pretty small team, but a close-knit and focused one, hustling to achieve our goals whilst having loads of fun at the same time. And yes, we like donuts – and Friday arvo games. If you think we’d be a good fit for each other, we’d love to hear from you!

                                                        –  Mia, Jeff and the team @MoxieHQ

 

ABOUT THE ROLE

The main focus/KPIs of your role will be centred around customer acquisition and retention for our growing Moxie Box Club subscription e-com offer. We’ve got big plans for our baby and need someone who can help strategise, execute, and help bring these goals to life!

 

ROLE OBJECTIVES

Responsibilities include:

  • Develop and implement the multi-channel marketing strategy for the brand, with customer acquisition to Moxie’s e-com platform/s as the primary focus
  • Devise and execute online customer retention strategies across all digital platforms
  • Liaise and work with the marketing team to cross-promote/create alignment/maximise opportunities across brand initiatives where applicable
  • Manage agency and vendor relationships for digital marketing and e-commerce to ensure a constant focus on driving online traffic and conversion and retention
  • Manage and maintain the company’s e-commerce platform/s including updates, changes, general regular maintenance (with relevant suppliers)
  • Execute e-mail/EDM campaigns
  • Manage SEO, SEM, Adwords (or other relevant tools) campaigns and initiatives with relevant parties/suppliers in line with strategy
  • Manage content creation with relevant parties/suppliers and provide input into copy/creative as necessary
  • Manage all social media and digital campaigns for the brand
  • Continually analyse and report results generated through all online initiatives (sales, marketing, etc) in order to create better efficiencies and outcomes in areas such as online customer experience, acquisition and retention strategies, advertising costs, internal processes, website management, etc.
  • Ensure that all online initiatives are in-line with the overall brand strategy

 

ABOUT YOU

  • You have a creative and innovative mindset with the capability to produce ‘out-of-the-box’, new and valuable ideas – you’re someone who is a strategic thinker and doer!
  • Ideally you’ve had 3+ years experience in a digital marketing role, devising and executing customer acquisition strategies across digital and e-commerce channels
  • You have a tertiary degree in Marketing, Communications or other similar area (this is preferred, but not essential)
  • You’re happy to work solo mostly but can also be a team player when required
  • You’ve got a solid understanding of/experience with Magento and Shopify
  • You’ve got Mailchimp/CRM experience (a must!)
  • If you have experience with content creation, that’s ace
  • … as is experience or a background in consumer goods
  • You know how to properly use Facebook business manager, Instagram for business and ‘look-alike’ audience tools
  • You have solid knowledge and understanding of best practices of how to implement Google Adwords, SEO and paid digital advertising media. You also know lots about Google Analytics
  • You’re up-to-date with industry trends, emerging platforms, tools and best e-com/digital marketing practices
  • You’ve got strong analytical, reporting and project management skills and you know how to analyse data in order to effectively optimise online ad campaigns and initiatives
  • You must be prepared to live and breathe our company mission, vision and values!

 

** Please note that only applicants who are successful to the interview stage will be contacted. **

Applications for this job can't be accepted as the job has closed.

Applications for this job can't be accepted as the job has closed.

Digital Marketing/E-commerce Specialist

Save
Millie & More
Location
Melbourne > CBD & Inner Suburbs
Posted
12 Jan 2018
Closes
23 Jan 2018
Industry
Digital Marketing
Job type
Full-time

Are you a strategic thinker and doer with digital/e-com experience in consumer products? Do you like donuts? We might be a good fit!

 

ABOUT MOXIE

We first launched Moxie tampons in Australia in 2005, complete in reusable and recyclable purse-worthy tins, in order to stop tampons from rolling around loosely in our handbags. Fast forward to 2018 and Moxie products are now widely available throughout major retailers in Australia and a variety of global partners. More recently, we’ve extended our offer more into the e-com space, predominantly through our Moxie Box Club subscription offer. Moxie Box Club is a truly customisable, set-and-forget period subscription service that helps make our ‘time of the month’ that whole lot more fuss-free. Moxie Box Club is rapidly expanding, and we need some more help! Hopefully that’s where you come in…

 

WHY JOIN OUR CREW?

Thirteen years ago, we started our business because not only did we think we had a cool product idea, but we also wanted to work with people we liked, in a place we liked – where there is less hierarchy, where anyone’s ideas can be voiced, heard and are respected; where cool stuff happens as a result of people who ultimately share the same vision and values. Culture and team are incredibly important at MoxieHQ, so whilst being book-smart is a nice-to-have, it’s not necessarily the winning ticket; being a motivated, passionate, team-playing good human is way better. We’re a pretty small team, but a close-knit and focused one, hustling to achieve our goals whilst having loads of fun at the same time. And yes, we like donuts – and Friday arvo games. If you think we’d be a good fit for each other, we’d love to hear from you!

                                                        –  Mia, Jeff and the team @MoxieHQ

 

ABOUT THE ROLE

The main focus/KPIs of your role will be centred around customer acquisition and retention for our growing Moxie Box Club subscription e-com offer. We’ve got big plans for our baby and need someone who can help strategise, execute, and help bring these goals to life!

 

ROLE OBJECTIVES

Responsibilities include:

  • Develop and implement the multi-channel marketing strategy for the brand, with customer acquisition to Moxie’s e-com platform/s as the primary focus
  • Devise and execute online customer retention strategies across all digital platforms
  • Liaise and work with the marketing team to cross-promote/create alignment/maximise opportunities across brand initiatives where applicable
  • Manage agency and vendor relationships for digital marketing and e-commerce to ensure a constant focus on driving online traffic and conversion and retention
  • Manage and maintain the company’s e-commerce platform/s including updates, changes, general regular maintenance (with relevant suppliers)
  • Execute e-mail/EDM campaigns
  • Manage SEO, SEM, Adwords (or other relevant tools) campaigns and initiatives with relevant parties/suppliers in line with strategy
  • Manage content creation with relevant parties/suppliers and provide input into copy/creative as necessary
  • Manage all social media and digital campaigns for the brand
  • Continually analyse and report results generated through all online initiatives (sales, marketing, etc) in order to create better efficiencies and outcomes in areas such as online customer experience, acquisition and retention strategies, advertising costs, internal processes, website management, etc.
  • Ensure that all online initiatives are in-line with the overall brand strategy

 

ABOUT YOU

  • You have a creative and innovative mindset with the capability to produce ‘out-of-the-box’, new and valuable ideas – you’re someone who is a strategic thinker and doer!
  • Ideally you’ve had 3+ years experience in a digital marketing role, devising and executing customer acquisition strategies across digital and e-commerce channels
  • You have a tertiary degree in Marketing, Communications or other similar area (this is preferred, but not essential)
  • You’re happy to work solo mostly but can also be a team player when required
  • You’ve got a solid understanding of/experience with Magento and Shopify
  • You’ve got Mailchimp/CRM experience (a must!)
  • If you have experience with content creation, that’s ace
  • … as is experience or a background in consumer goods
  • You know how to properly use Facebook business manager, Instagram for business and ‘look-alike’ audience tools
  • You have solid knowledge and understanding of best practices of how to implement Google Adwords, SEO and paid digital advertising media. You also know lots about Google Analytics
  • You’re up-to-date with industry trends, emerging platforms, tools and best e-com/digital marketing practices
  • You’ve got strong analytical, reporting and project management skills and you know how to analyse data in order to effectively optimise online ad campaigns and initiatives
  • You must be prepared to live and breathe our company mission, vision and values!

 

** Please note that only applicants who are successful to the interview stage will be contacted. **

Applications for this job can't be accepted as the job has closed.