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Dimple Optics/Full-time

Sydney - CBD/Metro/Inner East & West

Posted 6 Dec 2018

Closes 5 Jan 2019

Join an exciting, direct-to-consumer, ecommerce brand in the optical industry. You will be working with founders who have built several extremely successful businesses in the consumer and ecommerce space.

After a year of planning, we are excited to be launching Dimple to the market in late January 2019. We are looking for a passionate and self-motivating individual to help us get off to a flying start with this exciting new concept.

As a startup, you will work be responsible for a broad range of digital and social media related marketing activities.


  • Creating fun, compelling social media content that’s relevant to the brand and audience.
  • Work with our creative partner and performance agency to create and test social media ads.
  • Manage engagement, messaging and community on social media channels including Facebook and Instagram.
  • Help to create awareness of Dimple across all social channels.
  • Co-ordinate contract bloggers to create engaging blog content for our social channels.
  • Work with our PR/social agency to identify and engage with social media influencers across all social channels.
  • Keep up to date with social media trends and helping innovate Dimple into a leading direct-to-consumer brand.
  • Driving engagement with existing followers and working to engage new followers.
  • Grow Dimple’s social media community.
  • Managing all social media customer service enquiries.
  • Manage minor website enhancements with our design and development team.
  • Continuously improve by analysing and optimising social data/metrics, insights and best practices.
  • Managing eDM activity as required.

About You

To be successful in this role you will have:

  • Personality plus!
  • An ability to think outside the square
  • Track record of creating amazing social content
  • A love of all things digital
  • Strong copywriting skills
  • Great visual and creative skills
  • Excellent written and verbal communication
  • 2+ years’ experience in a similar role

Nice to haves:

  • eCommerce (Shopify) experience
  • Experience with online consumer brands
  • Digital marketing certificate or degree

Applications for this job can't be accepted as the job has closed.