Kura Kura Beer/Full-time


Posted 27 Sep 2021

Closes 27 Oct 2021

Kura Kura and its affiliated brands are looking for a Creative Director to lead their portfolio of products. The Creative Director will be responsible for developing and managing all aspects of the brand’s design and creative output. It is a leadership role, with accountability for online and offline design output and success of the design and creative team. The role will be challenging and exciting, requiring you to develop visual designs, and at other times be responsible for recruiting and managing multi-disciplinary third party teams, as well as internal design resources. You’ll need to be an expert in all facets of the creative process — and the creative industry — from design, to copywriting, marketing, strategy, event curation and social media. 

Objectives of the Role:

—Take a lead role in managing the design and creative elements of projects and be point of contact for brand partnerships and creative projects

—Curate and guide the creation of all content and creative assets. This includes but is not limited to:

      – Direct photo & video shoots

      – Concepts for billboard & traditional print media

      – Curation of engaging offline & online marketing campaigns

      – Planning & strategy for key events: product launches, brand anniversaries, key community events 

      – Design direction for new products 

      – Refresh & rebrand products where needed

—Discover creative ways to communicate each brand story, with deep understanding of each key message

—Spearhead content strategy for both small-scale and large-scale projects across the portfolio of brands: harnessing strategy, digital and brand design, compelling content, and technology

—Develop creative programs and design concepts that meet business objectives of the brand and advance brand and proposition strategy

—Collaborate with the marketing and sales departments in developing marketing plans, analysing results, and identifying opportunities

—Develop internal marketing campaigns for the brands that translate marketing objectives across business units into clear and motivating creative strategies

—Analyse brand tracking, market trends, consumer need, and the competitive landscape 

—Ensure that design and creative projects are delivered on time

—Provide quality control over design outputs and production

—Meet budget standards by forecasting and managing expenses

—Monitor, revise, and improve marketing plan by studying creative processes, analysing campaign results, and implementing necessary changes


—Supervise a cross-functional team of graphic designers, copywriters, social media experts, photographers/videographers, and project managers in the strategic development of messages and deliverables

—Prioritise work and resources across engagements based on short- and long-term needs, establishing production schedules by collaborating with designers, copywriters, and production departments

—Conduct brainstorming sessions with teams,  maintaining strategic and creative thinking to develop innovative and actionable creative initiatives in a fiscally responsible manner

—Produce fresh, innovative work that translates complex ideas into compelling print materials and digital experiences for visually sophisticated audiences

—Review and approve art and copy developed by the team, ensuring deliverables that effectively address marketing goals and challenges

—Present, or oversee presentation of final concepts, and obtain approvals for deliverables

Skills and Qualifications

—5 years of related experience in a similar role with a preferable 3+ years in an agency 

—Experience creating marketing/advertising campaigns from developing vision and the message platform to overseeing production on time and budget

—Understanding and past experience creating integrated content across all marketing channels from digital, social media, paid media, mobile, but also understand offline and print

—Knowledge of layouts, graphic fundamentals, typography & limitations of online and offline design work 

—The ability to storyboard or translate ideas to designers and others

—Attention to detail 

—A strong working knowledge of online and offline design, brand development and the creative process 

—Ability to lead design projects from concept to completion 

—Ability to supervise and develop team 

—Experience with design software, such as Adobe Creative Suite and Sketch