Bombardier Recreational Products inc. BRP/Full-time


Posted 3 May 2019

Closes 1 Jun 2019


At BRP, we have a visceral connection to our consumers, one created from a shared passion for the Ultimate Ride. Our teams have a unique ability to develop market-shaping products and services that move people physically and emotionally.

Distributed throughout  more than 100 countries, our product line-up includes Ski-Doo and Lynx snowmobiles, Sea-doo watercraft, side-by-side all terrain vehicles, Can-Am Spyder roadsters, Evinrude marine propulsion systems, marine propulsion systems and motors for Rotax karts, motorcycles, and small planes, as well as a full line-up of parts, accessories, and clothing.

Our 10 000 employees make up a big family of diverse cultures who all share a common value: innovation. Our people are passionate and qualified; by joining BRP, you will evolve at the heart of an experienced team that will welcome you with open arms.

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  1. Want to work with class leading powersports products?
  2. Want to be the face of community management in ANZ and help the organization set a bench mark for content and community management at BRP?
  3. Want to create exciting content which is seen across the powersports market?

If you answered yes to the above questions – then read below!


Content strategy

  • Set up and structure the ecosystem of content creation for all BRP brands, along with Dealership needs through a network of content creators, influencers & ambassadors.
  • Work closely with the Brand Advisors and global stakeholders to contribute to the development of local content within a consistent and valuable content strategy 
  • Linked with BRP’s yearly brand plans, identify and evaluate channels and content creation opportunities that may be used for promotional and branding purposes, then build a roadmap accordingly.

Content production

  • Brief, Supervise or Produce content from start to finish
  • Develop digital campaign, social media content & traditional artwork assets for all BRP brands, events, social media channels according to strategy & business needs.
  • Supervise content deployment across all channels (social, web & traditional channels)

Content promotion & community management

  • Leverage content on relevant (owned and earned) offline and online channels as well as through our partner ecosystem. Ensure an engaging and unique interaction strategy with our customers.
  • Drive, promote and monitor our brand community; Manage and maximize user generated content through social media
  • Respond to comments and customer queries in a timely manner and ensure collaboration with Aftersales and global stakeholders 


  • University degree in Marketing, Media, Communication or Graphic Design preferred
  • Proven portfolio of content creation in both videography & still photography
  • High level of knowledge across the Adobe Editing suite.
  • Proven experience in community management
  • Contract & Relationship management experience preferred