“The Nike Pro Hijab may have been more than a year in the making, but its impetus can be traced much further back, to an ongoing cultural shift that has seen more women than ever embracing sport … This movement first permeated international consciousness in 2012, when a hijabi runner [Sarah Attar] took the global stage in London.”
The hijab’s already being worn by Emirati figure skater Zahra Lari.
“I was thrilled and a bit emotional to see Nike prototyping a Hijab,” Lari said in a statement. “I’ve tried so many different hijabs for performance, and … so few of them actually work for me. But once I put it on and took it for a spin on the ice, I was blown away by the fit and the light weight.”
“We live in the hottest countries in the world so covering the neck area specifically is always going to be a challenge. For many women, running more than 3K in the heat is almost suffocating,” Rostom told Al Arabiya English.
“For a brand like Nike to come out and say that these people exist and are inclusive of hijabis is a big deal. It not just about making a product available for Muslim and Arab women but it is also giving a chance to those women who are putting off the idea of wearing the veil completely in order to compete.”
Slightly torn- Sport hijabs have been around 4 awhile & I can’t see anything special (expect the nike tick) about the design #NikeProHijab
— Fardousa (@Fardousie) March 7, 2017
— Namira Islam (@namirari) March 7, 2017