Another day, another steaming nugget of idiocy straight outta Gwyneth Paltrow‘s lifestyle dispensary, Goop.

The rate at which this publication churns out matcha-laced malarkey is second to none. It’d almost be impressive, if it weren’t so reckless.

The site’s latest Q&A with food psychologist Dr Tracey Mann, titled Busting Diet Myths, has been slammed across social media for encouraging readers to reach their “leanest liveable weight”:

In it, Dr Mann describes the “leanest liveable weight” as being at the low end of the weight range your body naturally falls in, known as your “set range”.

“If your weight is below that range, biological changes due to calorie deprivation happen, and generally push you back into your set range,” Dr Mann said.

“However, if you stay within your set range — at the lower end of it — you should be able to maintain that weight without your body making those negative changes.”

Ironically, the content of the Q&A is actually pretty reasonable (as far as weight loss advice goes). Dr Mann does explain that traditional deprivation diets have only temporary benefits, and that more often than not, dieters regain the weight.

But it’s natural to judge a book by it’s cover, and the same goes for judging articles by their careless headlines. For that reason, Twitter users weren’t happy:

Other readers rushed to Goop’s defence, believing that if these salty folks had bothered to read the article, they’d realise the advice was actually reasonable and come around:

Sure, the article’s advice mightn’t have been that rash, but as Karlin Somers points out, language is important, especially when discussing the delicate topic of diet:

In an ideal world, this constant conversation around women’s weight and how to reduce it would cease to exist.

But it’s not an ideal world and that likely won’t happen, ever. In a slightly-more-ideal world, though, we’d at least be more mindful with what we’re implying.

And finally, Katie came out with the hard question we all want answered:

Image: Getty Images / Jim Spellman