Out of all the amazing things to emerge from Netflix success To All The Boys I’ve Loved Before, this is by far my favourite. In one particular scene, where one Peter Kavinsky (Noah Centineo) has commenced the *fake* wooing of Lara Jean Song Covey (Lana Condor) he takes a swig from this “Korean yoghurt smoothie”.
[jwplayer t3015h2z]
Oh, and then he drives across town to the Korean grocery to get a couple of the yoghurt smoothies and about a million people fall in love with him right there and then.
i really can’t stop thinking about peter kavinsky driving across town to buy yakult. the new pinnacle of romance
— simran ♡ (@simisear_) August 25, 2018
Now, even though no brand is mentioned you know immediately that the “Korean yoghurt smoothie” is Yakult, the delish Japanese fermented skimmed milk product.
The packaging is identical, there’s just no doubting it so – and even without any statistics – it’s safe to go ahead and assume there’s going to be some sort of spike in Yakult sales from the free promotion.
According to business heads, Bloomberg, Yakult’s “mention frequency” on Twitter increased after To All The Boys dropped on the streaming service.
Chuck Yakult into Twitter and this is what you get:
https://twitter.com/itseuni/status/1036234852713070594
Yakult USA ended up retweeting this:
Hi, Yakult!
Have you seen To All The Boys I’ve Loved Before?
Guess what? You’re now (more) famous! @YakultPH @YakultIndia @YakultUSA @yakultmalaysia
— Yelli Vanelli (@yelli_vanelli) August 21, 2018
https://twitter.com/iha_Nie/status/1034535395067928582
To All the Yakult I’ve Drunk Before. pic.twitter.com/BSfHRmQkge
— Monica B. 💯 (@MonicaBaldeo) September 2, 2018
https://twitter.com/notkezbeexx/status/1035161637194358784
Prior to the film’s release on August 17, Bloomberg reports Yakult’s shares had actually dropped six per cent this business year. Then, when the teen romcom arrived, it went back up by 2.6 per cent.
But that’s not all. According to a couple of people on Twitter – Yakult’s seemingly flying off shelves.
was gonna buy yakult at the grocery store and there were only two packs left,,, all the blue ones were untouched??? damn someone tell peter kavinsky to STOP
— knives (@saccharinehex) September 2, 2018
Yakult Shortage never happened in an Asian Country before, as far as I know. But today, my fave dairy drink is sold out in two stores. I blame you Peter K! 😂✌ #ToAllTheBoysIveLovedBefore @Netflix_PH @NetflixAsia @netflix pic.twitter.com/sGLvTEWS7D
— Aly will see Yoongi AGAIN! 🇸🇬 (@fangurl_aly) August 22, 2018
yakult is always sold out everywhere now honestly fuck to all the boys i’ve loved before i just wanna drink yakult in peace
— ARIA (@ariaclemente) August 24, 2018
Struggles.
i’ve never had a problem buying my yakult before last week😡😡😡 pic.twitter.com/isYiLNf54X
— anxious mami (@tinyjenni_) August 23, 2018
As far as my recent grocery shopping has showed me, Yakult’s are plentiful so give thanks to the yoghurt smoothie gods that the Australian To All The Boys stans are not as vicious… although, if you’re trying to get your hands on the actual book by Jenny Han, it’s extremely hard to get.
You can stream To All The Boys I’ve Loved Before to your hearty content on Netflix, now.
