As far as actual viewership numbers go, Netflix is about as tight-lipped as a man with his mouth in a vice. So whenever they do mention numbers – vague as they may be – it’s worth paying attention to. Particularly when it concerns inarguably their breakout hit of the year, To All The Boys I’ve Loved Before.
Netflix bosses disclosed their Q3 earnings report late yesterday and revealed their touted summer of romantic comedies was a booming success, thanks in large part to the hugely popular To All The Boys.
The streaming giant used the American summer months to release a string of original romcoms under the “Summer of Love” promotional banner; films that included the likes of Like Father, The Kissing Booth, Set It Up, and Sierra Burgess Is A Loser, all which featured alongside To All The Boys I’ve Loved Before, the adaptation of Jenny Han‘s wildly successful 2014 book of the same name.
Combined, those originals were watched by an astonishing 80 million Netflix subscribers from around the globe, according to the report.
More to that, To All The Boys I’ve Loved Before was singled out as now being one of Netflix’s “most viewed original films ever,” a feat the film achieved thanks to a large amount of repeat viewing, meaning that people simply didn’t watch it just once.
Despite stopping short of giving actual viewership numbers for the movie, Netflix did reveal some other interesting data regarding the social media power its stars command.
Netflix released a graph charting the staggering increase in Instagram followers its fleet of young stars have seen after debuting on the streaming service. Noah Centineo, for example, jumped from around 800,000 followers to well over 13.4 million after To All The Boys I’ve Loved Before premiered. However that leap pales in comparison to the one Millie Bobby Brown enjoyed after Stranger Things premiered, going from practically 0 to somewhere in the vicinity of 17.6 million today.
So there you bloody well go, folks.Source: Variety