Full disclosure: There’s a fair-to-good chance that this is an April Fool’s prank doubling as a remarkably good bid of promo work. So approach this with a healthy dose of skepticism.

Those of you firing up the ole Amstrad this morning to fill your public holiday with a truly Dead Jesus-level of Netflix will have no doubt been confronted with a rather confusing splash screen; one claiming that the streaming megalith has “acquired” comedy actor and amateur herbalist Seth Rogen.

Observe.

The sparsely detailed announcement reveals that both “Netflix is all-in on a major Hollywood talent,” and that the “revolutionary deal with Seth Rogen stretches well beyond 2018.”

There is more than a little speculation that it’s all a wild April Fool’s stunt. But, as we all know, launching a prank three full days before April 1st breaks just about every fooling convention there is.

Netflix addressed the curious announcement on social media, revealing not only had Rogen been given a Netflix email address, but that he would be personally fielding enquiries.

PEDESTRIAN.TV reached out to Rogen via the above address, and were dumbfounded when a reply came almost instantly. In fact it was so quick, you could almost say it was automatic.

Netflix Has “Acquired” Seth Rogen & We Have No Fkn Idea What’s Going On

A quick search of a Hollywood-area police scanner returned no notice of any Del Taco-related disturbances, so our investigations unfortunately reached a dead-end at that point.

In what’s almost certainly unrelated news, Rogen will be launching a comedy variety special – Seth Rogen’s Hilarity for Charity – on Netflix come April 6th. The huge special, filmed at the legendary Hollywood Palladium, features a who’s who of current comic talent including John MulaneyTiffany HaddishSarah SilvermanJames CordenNick KrollKumail NanjianiJeff GoldblumMichael CheCraig Robinson and the Nasty DeliciousPost MaloneSacha Baron Cohen, and even the goddamned Muppets.

We repeat: Definitely no correlation between the two things whatsoever. Not even a little bit. Not even at all.